ANNECY, FRANCE (Sep 28, 2023) — Salomon is pleased to announce the appointment of Steve Doolan as President of the Americas. In his new role, Doolan will lead the company’s Americas business from its regional headquarters in Ogden, Utah, driving strategy, operations and growth within the region and serving as a key member of the Executive Board for the brand that is the global leader in trail running and winter sports.
Read MoreBOULDER, Colo. (July 18, 2023) — “We are deliberately taking the more difficult path, in order to generate the kind of leverage that lasts.” This is the message from Head of Material Christine Brein in the newly published Planet Report 2023 from German mountain apparel and hardgoods manufacturer, ORTOVOX. It its latest report, the brand announces it will forgo widely adopted recycled polyester derived from plastic bottles, instead investing in recycled textiles from 2024 forward. As part of its annual sustainability report, ORTOVOX also confirms that it has achieved carbon neutrality, sets new goals for further emissions reductions, and expands its wool growers’ trade group.
Read MoreSALT LAKE CITY (October 6, 2022) — This winter, PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, launches a new formula all about efficiency. The PHANTOM Glide formula is a one-time permanent application is easy to apply, environmentally friendly and faster than universal wax. PHANTOM Glide will be available online at phantomglide.com and select PHANTOM Glide dealers.
Read MoreOgden, Utah (Feb. 1, 2022) – Now playing on Salomon TV and YouTube, Ups and Downs is a film by Salomon freeski athlete Drew Petersen that chronicles Petersen’s personal story through the peaks and valleys of PTSD, bipolar disorder, brain injuries, depression and struggles with suicidal thoughts. Moreover, it’s also the story of how he was able to find light and healing through asking for help. Recounted through the lens of ski touring, Ups and Downs is told in Drew’s own words as he examines the last several years following an accident in the mountains, his process to find healing, and an introspection that goes much further—into his entire life.
Read MoreLONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via an incentive program at participating ORTOVOX retailers. After three years of success, the Beacon Retirement Program is now entering its final season and encourages all interested skiers and riders to recycle their equipment before the program ends in Spring 2021.
Read MoreBOULDER, Colo. (Oct. 14, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience working with outdoor brands to the Norrøna sales team and will aid the brand in continuing to grow awareness throughout the region. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.
Read MorePARK CITY, Utah (Oct. 13, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make it as easy as possible for both experienced and novice backcountry users to find local experts, virtual and in-person education opportunities and specific information for their area.
Read MoreLONGMONT, Colo. (September 22, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces a partnership with Elevated Adventures LLC, an agency owned by Joel Anderson, to lead sales efforts in the Northwest. As ORTOVOX celebrates its fourth consecutive year of double-digit turnover sales growth in the US, Anderson’s extensive industry experience make him the ideal candidate to expand the brand’s sales territory to include Alaska, Washington, Oregon, Idaho and Montana as core states for future growth.
Read MoreLOS ANGELES (September 22, 2020) — Today, Dakine celebrates 25 years of rider-driven design and trusted backcountry performance with the brand’s launch of an updated Heli Series collection, featuring a recalibrated fit, increased durability and recycled materials. The new collection pays homage to Dakine’s first-to-market backcountry backpack with a new and improved ’96 Heli Pack 16L. First hitting the market in 1996, the iconic ’96 Heli Pack was the first low-volume backpack designed specifically for backcountry snowboarders and skiers. The pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Rider-driven from day one, Dakine continues the tradition with this season’s Heli Series collection.
Read MoreOGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance 102 for men, and the Stance 88 W and Stance 94 W for women—is the result of three years of designing, crafting and testing in an effort to provide skiers with a metal ski that can carve on groomers, but is simultaneously versatile enough to inspire confidence through variable terrain.
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