Posts in Norrona
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
Norrøna Welcomes New Mountain Athletes to its Ambassador Team

OSLO (Feb. 29, 2024) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process, putting more than 250 hours of in-field testing across Norrøna’s range of gear. Additionally, Métailler will join other Norrøna ambassadors for the Total Norrøna Mountain Bike Experience at Canvas Telemark in May, which welcomes Norrøna fans to ride in paradise alongside brand ambassadors.

Read More
NorronaCorinne BaudAthletes, Norrøna
Norrøna Introduces New U.S. Sales Lead
Norrøna Introduces New U.S. Sales Lead

OSLO, Norway (May 3, 2023) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has hired Andrea “Andi” Malboeuf as the new U.S. sales manager to support the impressive growth of Norrøna’s business in the United States. Andi comes from QuietKat, an e-bike company owned by Vista Outdoors, where she was national sales manager.

Read More
NorronaRob SteffensNorrøna
Norrøna Acquires Luxury Paradise for Mountain Bikers
Norrøna Acquires Luxury Paradise for Mountain Bikers

OSLO, Norway (April 20, 2023) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has acquired the Canvas Hotel Telemark. A paradise for mountain bikers, with more than 100 kilometers of slickrock trails connected by singletrack, the property features luxury yurts for glamping, as well as freshly prepared meals, and biking guides to accommodate all experience levels. The purchase is a major milestone for Norrøna’s tourism investments and is the first overnight accommodation integrated into the company.

Read More
NorronaRob SteffensNorrøna
Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection
Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection

OSLO, Norway (Nov. 18, 2022) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall 2023 collection, featuring the tamok Gore-Tex Performance Shell Jacket and Bib, a new collapsible ski bag and an assortment of women’s ski touring pieces. Additionally, the trollveggen line expands with a collection of products purpose-built for mountain rescue teams and developed in collaboration with the Norwegian alpine rescue team.

Read More
NorronaRob SteffensNorrøna
Norrøna Ski Touring Jackets Earn Editor’s Choice Awards
Norrøna Ski Touring Jackets Earn Editor’s Choice Awards

OSLO, Norway (Nov. 1, 2022) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, is proud to receive Editor’s Choice Awards from two of the outdoor industry’s most esteemed gear guides. The lyngen Gore-Tex Active Jacket earned an Editor’s Choice Award in Outside Magazine’s Winter Gear Guide and the lyngen Gore-Tex Jacket earned an Editor’s Choice Award in Backcountry Magazine’s Winter Gear Guide.

Read More
NorronaRob SteffensNorrøna
Norrøna and Ulysse Nardin Collaborate on New Premium and Sustainable Dive Watch
Norrøna and Ulysse Nardin Collaborate on New Premium and Sustainable Dive Watch

OSLO, Norway (Oct. 26, 2022) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, teams up with industry leading Swiss watchmaker, Ulysse Nardin, to launch the new DIVER NORRØNA Arctic Night Watch. Through this collaboration, Norrøna and Ulysse Nardin achieve their shared environmental commitments by designing the most sustainably built watch ever in the Ulysse Nardin portfolio. To accompany the launch, Ulysse Nardin is also proud to announce its partnership with Norwegian polar explorer and Norrøna ambassador, Børge Ousland.

Read More
NorronaRob SteffensNorrøna
Norrøna Aims to Reduce Environmental and Social Impact Through Ambitious Responsibility Standard Roadmap
Norrøna Aims to Reduce Environmental and Social Impact Through Ambitious Responsibility Standard Roadmap

OSLO, Norway (Sept. 8, 2022) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces its goal to create a catalyst for change in environmental and social responsibility with 10 transparent and ambitious responsibility goals across all parts of the business to align with its upcoming 100-year anniversary. This 2029 Responsibility Roadmap takes the entire value chain into account when measuring, tracking progress, publishing and making forward-thinking steps toward decreasing Norrøna’s environmental impact and creating a best-in-class workplace.

Read More
NorronaMackenzie CarrollNorrøna, Sustainability
Norrøna Expands Lightweight Hike and Freeride Mountain Bike Collections for Spring/Summer 2023
Norrøna Expands Lightweight Hike and Freeride Mountain Bike Collections for Spring/Summer 2023

OSLO, Norway (August 4, 2022) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces all-new purpose-built products for Spring/Summer 2023. Norrøna builds on the success and momentum of its falketind, svalbard and fjørå collections with sustainably built additions for hiking, mountain biking and everyday wear.

Read More
NorronaRob Steffensnew product
Norrøna Presents Innovative and Sustainably Minded Trail Running Collection
Norrøna Presents Innovative and Sustainably Minded Trail Running Collection

OSLO, Norway (June 23, 2022) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, reveals its first trail running specific line: the senja collection. The all-new assortment features trail running inspired products made with innovative and sustainable materials, designed for light and fast adventures in the mountains. The senja collection is named after the iconic mountains and wide variety of trails on the island of Senja off the coast of Norway.

Read More
NorronaRob Steffensnew product, trail running
Norrøna Proudly Shares Positive 2021 Corporate Social Responsibility Roadmap Results
Norrøna Proudly Shares Positive 2021 Corporate Social Responsibility Roadmap Results

OSLO, Norway (April 14, 2022) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, shares its 2021 Corporate Social Responsibility (CSR) Roadmap results, revealing the continued positive trend toward achieving the brand’s environmental, social and corporate responsibility goals. Since 2014, the CSR roadmap, progress, results and challenges have been shared transparently with the public on an annual basis.

Read More
NorronaRob SteffensNorrona
Norrøna’s Winter Collection Featured in Four Prestigious Buyer’s Guides
Norrøna’s Winter Collection Featured in Four Prestigious Buyer’s Guides

BOULDER, Colo. (Nov. 18, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, celebrates the inclusion of key new styles from its winter collection in four of the most respected buyer’s guides in the outdoor industry: Outside Magazine, Backpacker Magazine, Backcountry Magazine and Blister Gear Review. The media outlets highlighted eight industry leading Norrøna products, including the all-new lofoten Gore-Tex Thermo100 Jacket, lyngen Dri2 Thermo60 Jacket and trollveggen Gore-Tex Pro Light Jacket in their recently published annual winter gear guides.

Read More
NorronaRob SteffensNorrona, new product, award
Norrøna Partners with Big Mountain Skier, Chris Davenport
Norrøna Partners with Big Mountain Skier, Chris Davenport

BOULDER, Colo. (October 20, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, proudly partners with Chris Davenport, the two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport, Andrew Drummond, Hilary McCloy and Delilah Cupp are the most recent additions to Norrøna’s family of world-renowned athlete ambassadors.

Read More
NorronaRob SteffensNorrona, Athletes
Norrøna Invests in the U.S. with Addition of Three Industry Leading Sales Agencies
Norrøna Invests in the U.S. with Addition of Three Industry Leading Sales Agencies

BOULDER, Colo. (Sept. 1, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West, and Bluebird Sales Group in the Northeast.

Read More
NorronaRob SteffensNorrona, Personnel
Norrøna Goes Ultralight for Spring 2022 Collection
Norrøna Goes Ultralight for Spring 2022 Collection

OSLO, Norway (July 7, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and breathable jacket and pant in brand history, the falketind Gore-Tex Paclite Jacket and Pant. Also new are the falketind aero60 hood Jacket, falketind rugged slim Pants for women and falketind warm2 octa Hooded Jacket, with the falketind thermo60 hood Jacket receiving quality updates.

Read More
NorronaRob SteffensNorrona, Product Launches
Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact
Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact

OSLO, Norway (June 22, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by the Sustainable Apparel Coalition (SAC), of which Norrøna is an active member, the Higg Index was created to serve as a suite of tools that enables brands, retailers, and facilities of all sizes and at every stage in their sustainability journey to accurately measure and score a company’s or product’s sustainability performance.

Read More
NorronaRob SteffensNorrona, Award
Norrøna Announces Partnership with the American Mountain Guide Association
Norrøna Announces Partnership with the American Mountain Guide Association

BOULDER, Colo. (Nov. 10, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably-built outerwear, announces a partnership with the American Mountain Guide Association (AMGA). The AMGA, a 501(c)(3) educational non-profit, is dedicated to being the leader in education, standards, and advocacy for professional guides and climbing instructors. Norrøna will support the AMGA beginning with the 2020-21 winter season by providing financial support for the organization, by offering AMGA-certified guides an exclusive product discount and by co-hosting elearning modules produced in collaboration with the Gore-Tex brand.

Read More
NorronaMaddy FonesNorrona, Partnerships
Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales
Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales

BOULDER, Colo. (Oct. 14, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience working with outdoor brands to the Norrøna sales team and will aid the brand in continuing to grow awareness throughout the region. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.

Read More
NorronaMaddy FonesNorrona, Business News, Ski, Apparel
Norrøna Brings Style, Durability and Sustainable Design to Fall 2020 Collection

BOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights include the lofoten Gore-Tex Pro Plus Jacket, the lofoten Gore-Tex Pro Anorak, the lofoten Primaloft80 Anorak, and the norrøna Gore-Tex Outdoor Coat.

Read More
NorronaMaddy FonesNorrona, Outdoor, Apparel, Product Launches