OSLO, Norway (April 14, 2022) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, shares its 2021 Corporate Social Responsibility (CSR) Roadmap results, revealing the continued positive trend toward achieving the brand’s environmental, social and corporate responsibility goals. Since 2014, the CSR roadmap, progress, results and challenges have been shared transparently with the public on an annual basis.
Read MoreBOULDER, Colo. (Nov. 18, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, celebrates the inclusion of key new styles from its winter collection in four of the most respected buyer’s guides in the outdoor industry: Outside Magazine, Backpacker Magazine, Backcountry Magazine and Blister Gear Review. The media outlets highlighted eight industry leading Norrøna products, including the all-new lofoten Gore-Tex Thermo100 Jacket, lyngen Dri2 Thermo60 Jacket and trollveggen Gore-Tex Pro Light Jacket in their recently published annual winter gear guides.
Read MoreBOULDER, Colo. (October 20, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, proudly partners with Chris Davenport, the two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport, Andrew Drummond, Hilary McCloy and Delilah Cupp are the most recent additions to Norrøna’s family of world-renowned athlete ambassadors.
Read MoreBOULDER, Colo. (Sept. 1, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West, and Bluebird Sales Group in the Northeast.
Read MoreOSLO, Norway (July 7, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and breathable jacket and pant in brand history, the falketind Gore-Tex Paclite Jacket and Pant. Also new are the falketind aero60 hood Jacket, falketind rugged slim Pants for women and falketind warm2 octa Hooded Jacket, with the falketind thermo60 hood Jacket receiving quality updates.
Read MoreOSLO, Norway (June 22, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by the Sustainable Apparel Coalition (SAC), of which Norrøna is an active member, the Higg Index was created to serve as a suite of tools that enables brands, retailers, and facilities of all sizes and at every stage in their sustainability journey to accurately measure and score a company’s or product’s sustainability performance.
Read MoreBOULDER, Colo. (Nov. 10, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably-built outerwear, announces a partnership with the American Mountain Guide Association (AMGA). The AMGA, a 501(c)(3) educational non-profit, is dedicated to being the leader in education, standards, and advocacy for professional guides and climbing instructors. Norrøna will support the AMGA beginning with the 2020-21 winter season by providing financial support for the organization, by offering AMGA-certified guides an exclusive product discount and by co-hosting elearning modules produced in collaboration with the Gore-Tex brand.
Read MoreBOULDER, Colo. (Oct. 14, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience working with outdoor brands to the Norrøna sales team and will aid the brand in continuing to grow awareness throughout the region. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.
Read MoreBOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights include the lofoten Gore-Tex Pro Plus Jacket, the lofoten Gore-Tex Pro Anorak, the lofoten Primaloft80 Anorak, and the norrøna Gore-Tex Outdoor Coat.
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