PORTLAND, Ore. (Oct. 18, 2023) – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts.
Read MoreMANCHESTER, Vt. (March 17, 2022) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints outdoor industry veteran Laura Schaffer to the newly created role of vice president – conservation and sustainability, effective March 14. In this new role, Schaffer will lead the long-term conservation and sustainability vision and strategy for a company deeply rooted in habitat restoration and protection.
Read MoreMANCHESTER, Vt. (Feb. 8) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14.
Read MoreMANCHESTER, Vt. (Oct. 26, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing gear, dog products and active lifestyle apparel, announces that Rebecca Jones has been named chief people officer, effective October 18, 2021. In this new position, Jones will provide executive oversight for the human resources department at Orvis, focusing on employee engagement and support, talent development, and training and growth within the organization.
Read MoreBOULDER, Colo. (Sept. 1, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West, and Bluebird Sales Group in the Northeast.
Read MoreLITTLETON, N.H. (August 18, 2021) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that consumer product executives Michelle Stacy and Bruno Silva have joined the company’s advisory board.
Read MoreLITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales leader Greg Solt has joined the company as senior vice president of sales.
Read MorePARK CITY, Utah (June 8, 2020) — Backcountry, the premier online specialty retailer of premium outdoor gear, accessories and apparel, announces today that its board of directors has named Melanie Cox chief executive officer, effective immediately. Additionally, Sarah Crockett will join the executive leadership team in the newly created role of chief marketing officer, effective June 15. The new leadership additions to Backcountry signify a new epoch for the brand moving forward.
Read MoreMANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the Perkins family to lead Orvis since 1965. Outgoing president/CEO Bill McLaughlin, who has worked closely with Perkins on the Orvis executive team, will act as an advisor through the transition period.
Read MoreLOUISVILLE, Colo. (May 5, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including sales, service and customer relationships in North America.
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