MANCHESTER, Vt. (February 27, 2024) —Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024.
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MANCHESTER, Vt. (Feb. 7, 2024) — Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its ground-breaking predecessor the Helios 3 (H3) and is 25 percent stronger and 10 percent lighter in hand. The result is an intuitive fly rod that is defining a new era in fly rod manufacturing.
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MANCHESTER, Vt. (Aug. 1, 2023) — Orvis, a leading retailer in home and travel dog products, fly-fishing and outdoor apparel today announced the launch of its new RecoveryZone® dog beds. The company’s most innovative dog bed yet delivers science-based rest and recovery for four-legged family members providing them with a lifetime of health of wellness. Orvis was the first company to commercialize the dog bed in the United States in 1977.
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MANCHESTER, Vt. (July 13, 2023) – Orvis, a leading retailer in fly-fishing gear, dog products and outdoor travel apparel, has raised more than $2 million to support Morris Animal Foundation in its fight to end canine cancer.
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MANCHESTER, Vt. (May 16, 2023) — Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product officer. In this role, Feely will oversee the next chapter of Orvis’s commitment to product excellence and provide executive oversite for all product-related functions.
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MANCHESTER, Vt. (March 17, 2022) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints outdoor industry veteran Laura Schaffer to the newly created role of vice president – conservation and sustainability, effective March 14. In this new role, Schaffer will lead the long-term conservation and sustainability vision and strategy for a company deeply rooted in habitat restoration and protection.
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MANCHESTER, Vt. (Feb. 8) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14.
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MANCHESTER, Vt. (Oct. 26, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing gear, dog products and active lifestyle apparel, announces that Rebecca Jones has been named chief people officer, effective October 18, 2021. In this new position, Jones will provide executive oversight for the human resources department at Orvis, focusing on employee engagement and support, talent development, and training and growth within the organization.
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MANCHESTER, Vt. (July 28, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at the Orvis Rod Shop in Manchester, Vermont, and is a high-concept series of premium fly rods that will provide users with scenario-specific equipment that matches an angler’s intended use.
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MANCHESTER, Vt. (April 19, 2021) — Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Alaska guide Brian Kraft and legendary Montana guide Paul Roos as 2021 Conservationist of the Year and Lifetime Achievement Award winner, respectively. Both awards were recently delivered during the annual Orvis Guide Rendezvous, which took place virtually this year due to the Covid-19 pandemic.
Read MoreMANCHESTER, Vt. (Feb. 23, 2020) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila Shekar Pollak to its board of directors, effective immediately. Both Layfield and Pollak bring extensive experience from renowned retailers and will provide key support as Orvis seeks continued growth and leadership in the outdoor industry. This announcement comes on the heels of recent executive leadership appointments of Reenie Benziger as chief product officer and Simon Perkins as president.
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MANCHESTER, Vt. (Jan. 27, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, and Hell’s Bay Boatworks, the renowned Florida-based boat maker, announce the launch of a new special edition skiff package that benefits Florida fisheries. The brands collaborated to design the Orvis Edition Package, which can be added to any of Hell’s Bay Boatworks Skiffs, and features unique color accents, upgraded components and an Orvis Helios 3 Rod package. Additionally, every purchase of the Orvis Edition Package includes a donation to select conservation partners that are working to promote clean water and protect Florida’s fisheries.
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MANCHESTER, Vt. (Dec. 21, 2020) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this new position, Benziger will provide executive oversight for all product related functions to further Orvis’ leadership across all product categories.
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LOS ANGELES (July 29, 2020) — Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at all levels of the fishing industry. Joining the effort as the inaugural pledgee is The Orvis Company.
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MANCHESTER, Vt. (July 1, 2020) — Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, introduces a new weekly summer camp platform offering lessons and activities for kids of all ages who are homebound by the COVID-19 pandemic. Orvis Summer Kids’ Camp seeks to highlight outdoor skills and engage kids in their local ecosystems with topics covering navigation, wildlife, fly fishing, dog training, and conservation.
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MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the Perkins family to lead Orvis since 1965. Outgoing president/CEO Bill McLaughlin, who has worked closely with Perkins on the Orvis executive team, will act as an advisor through the transition period.
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MANCHESTER, Vt. (April 30, 2020) — Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, takes its proven teaching methods for anglers online, offering one-on-one lessons and other educational opportunities to those homebound by the COVID-19 pandemic. Additionally, the popular television show, “The Orvis Guide to Fly Fishing” is launching new episodes on cable television and digital streaming platforms throughout the spring.
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MANCHESTER, Vermont (April 21, 2020) — Current events have provided a stark reminder of how easy it is to take for granted the things we value most. Natural areas from Florida to Alaska are under threat, and on the 50th anniversary of Earth Day, Orvis calls on its community to come together to protect habitat and local economies in two of the world’s most iconic wild places: Bristol Bay, Alaska and the Everglades in Florida. Additionally, the Vermont-based, family-owned outdoor retailer has released its 2019 Impact Report, highlighting the work and contributions the brand, and its patrons, made to protect wild places, increase participation in fly fishing and improve canine well-being throughout the year. In 2019, Orvis supported 173 non-profit organizations, raised and donated $466,908 — through its 5% for Nature initiative and Matching Grant Fund — and introduced 15,000 people to fly fishing through its free Fly Fishing 101 programs.
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MANCHESTER, Vermont (April 10, 2020) — Orvis, the Vermont-based outdoor retailer, is working together with local partners near its Roanoke, Virginia, fulfillment center to manufacture masks for the homeless in response to the COVID-19 pandemic. Demand has increased for non-medical grade face masks since the Centers for Disease Control and Prevention issued a recommendation that individuals wear cloth face coverings in public settings. Orvis’s efforts will directly support Roanoke-based non-profit Rescue Mission, an organization providing shelter and resources for the regional homeless population.
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