PARK CITY, Utah (Nov. 8, 2021) – Backcountry, the leading specialty outdoor retailer of gear and apparel, announces the appointment of Colby Black as chief product officer, effective immediately. Black will be responsible for leading the product development and strategy for Backcountry’s in-house brands, Backcountry Gear and Apparel, Stoic and Basin & Range, as well as third-party merchandising and collaborative partnership opportunities.
Read MoreMANCHESTER, Vt. (Feb. 23, 2020) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila Shekar Pollak to its board of directors, effective immediately. Both Layfield and Pollak bring extensive experience from renowned retailers and will provide key support as Orvis seeks continued growth and leadership in the outdoor industry. This announcement comes on the heels of recent executive leadership appointments of Reenie Benziger as chief product officer and Simon Perkins as president.
Read MorePARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint this year with two new stores, the first of which will open in Park City, UT, followed by a location in Boulder, CO.
Read MoreMANCHESTER, Vt. (April 30, 2020) — Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, takes its proven teaching methods for anglers online, offering one-on-one lessons and other educational opportunities to those homebound by the COVID-19 pandemic. Additionally, the popular television show, “The Orvis Guide to Fly Fishing” is launching new episodes on cable television and digital streaming platforms throughout the spring.
Read MorePARK CITY, Utah (April 8, 2020) – New York City has emerged as the global epicenter of the COVID-19 pandemic and with an estimated homeless population of 60,000, including many at-risk individuals, virus transmission is a critical concern for many of these housing-challenged families and individuals. Backcountry has partnered with a Los Angeles-based manufacturer to provide 9,000 non-medical grade face masks to New York’s homeless population and front-line Department of Homeless Services workers in the next week. Additionally, Backcountry will provide 1,000 face masks to its own team members in its Utah and Virginia distribution centers.
Read MoreHOLLYWOOD, California (April 1, 2020) — Body Glove introduces Tati West Eco-Collection, a new eco-friendly swimwear collection designed in collaboration with professional surfer and 2021 Olympic qualifier, Tatiana Weston-Webb. The recycled polyester collection consists of bikinis, one-pieces and cross-over activewear, including leggings, shorts and sports bras that can be worn in and out of the water. Every piece in the Tati West Eco-Collection is made using recycled polyester for attractive, supportive and eco-conscious swimwear.
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