PARK CITY, Utah (Jan. 13, 2022) — Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with premier outdoor specialty retailer Backcountry to launch Whitespace, his new active lifestyle brand inspired by the freedom to create and find your greatest potential.
Read MoreAUSTIN, TEXAS (May 17, 2021) — Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, and Backcountry, the premier online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations to create their own memorable outdoor travel experiences — from the merchandise needed to thrive outside to the rental that takes them there.
Read MorePARK CITY, Utah (May 10, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in product, retail and merchandising, and most recently joins Backcountry from Nike where she spent 12 years in various merchandising leadership roles. Lambert’s hiring demonstrates Backcountry’s investment in fueling its owned brands, which include Backcountry Gear & Apparel, Stoic and Basin + Range.
Read MorePARK CITY, Utah (April 26, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces today the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th. The addition of the veteran finance executive who has built and led world-class organizations further strengthens Backcountry’s leadership team at a critical time for the brand as it capitalizes on strong growth in e-commerce, while also preparing to expand its brick-and-mortar retail footprint.
Read MorePARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in the outdoor industry. The new program is one of the steps Backcountry is taking in its commitment to foster an inclusive, safe and welcoming outdoor community for everyone.
Read MorePARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA Nordic apparel and will provide all USA Nordic athletes with official Backcountry attire.
Read MorePARK CITY, Utah (Oct. 13, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make it as easy as possible for both experienced and novice backcountry users to find local experts, virtual and in-person education opportunities and specific information for their area.
Read MorePARK CITY, Utah (Sept. 15, 2020) – Today, Backcountry-owned brand Stoic launches its new fall 2020 camp collection with a broad selection of high-value outdoor gear, including tents, sleeping bags, sleeping pads, tables and chairs. Made for those just getting into the outdoors and more seasoned outdoor enthusiasts, the new collection delivers functional, user-friendly products with modern styles and enticing color palettes that meet the core needs of both first-timers and avid outdoorists.
Read MorePARK CITY, Utah (June 8, 2020) — Backcountry, the premier online specialty retailer of premium outdoor gear, accessories and apparel, announces today that its board of directors has named Melanie Cox chief executive officer, effective immediately. Additionally, Sarah Crockett will join the executive leadership team in the newly created role of chief marketing officer, effective June 15. The new leadership additions to Backcountry signify a new epoch for the brand moving forward.
Read MorePARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce 100 gallons of hand sanitizer and distribute to Salt Lake City’s at-risk homeless population and front-line homeless service workers.
Read MorePARK CITY, Utah (April 8, 2020) – New York City has emerged as the global epicenter of the COVID-19 pandemic and with an estimated homeless population of 60,000, including many at-risk individuals, virus transmission is a critical concern for many of these housing-challenged families and individuals. Backcountry has partnered with a Los Angeles-based manufacturer to provide 9,000 non-medical grade face masks to New York’s homeless population and front-line Department of Homeless Services workers in the next week. Additionally, Backcountry will provide 1,000 face masks to its own team members in its Utah and Virginia distribution centers.
Read MoreHOLLYWOOD, California (April 1, 2020) — Body Glove introduces Tati West Eco-Collection, a new eco-friendly swimwear collection designed in collaboration with professional surfer and 2021 Olympic qualifier, Tatiana Weston-Webb. The recycled polyester collection consists of bikinis, one-pieces and cross-over activewear, including leggings, shorts and sports bras that can be worn in and out of the water. Every piece in the Tati West Eco-Collection is made using recycled polyester for attractive, supportive and eco-conscious swimwear.
Read More
