backcountry.com — Press Releases

Backcountry.com Appoints Vice President of Owned Brands

PARK CITY, Utah (May 10, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in product, retail and merchandising, and most recently joins Backcountry from Nike where she spent 12 years in various merchandising leadership roles. Lambert’s hiring demonstrates Backcountry’s investment in fueling its owned brands, which include Backcountry Gear & Apparel, Stoic and Basin + Range.

BackcountryChris HongMay 10, 2021Backcountry, backcountry.com

Backcountry.com Announces New Chief Financial Officer

PARK CITY, Utah (April 26, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces today the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th. The addition of the veteran finance executive who has built and led world-class organizations further strengthens Backcountry’s leadership team at a critical time for the brand as it capitalizes on strong growth in e-commerce, while also preparing to expand its brick-and-mortar retail footprint.

BackcountryChris HongApril 26, 2021Backcountry, backcountry.com

Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier

PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA Nordic apparel and will provide all USA Nordic athletes with official Backcountry attire.

BackcountryGuest UserDecember 18, 2020backcountry.com, Backcountry, USA Nordic

Aimed at Increasing Outdoor Participation, Backcountry-Owned Brand Stoic Launches First Camping Collection

PARK CITY, Utah (Sept. 15, 2020) – Today, Backcountry-owned brand Stoic launches its new fall 2020 camp collection with a broad selection of high-value outdoor gear, including tents, sleeping bags, sleeping pads, tables and chairs. Made for those just getting into the outdoors and more seasoned outdoor enthusiasts, the new collection delivers functional, user-friendly products with modern styles and enticing color palettes that meet the core needs of both first-timers and avid outdoorists.

Backcountry, StoicAndrea GreenSeptember 15, 2020backcountry.com, Backcountry, camping, camp collection, Stoic, camping gear