Posts tagged Backcountry
Backcountry Partners with Utah Avalanche Center to Promote Snow Safety
Backcountry Partners with Utah Avalanche Center to Promote Snow Safety

PARK CITY, Utah (Dec. 7, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season. This partnership dovetails Backcountry’s gear expertise with UAC’s educational expertise to help individuals be safer in the backcountry this winter.

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rygr GeneralBackcountry, UAC
Backcountry Announces Sale of European Subsidiary, Bergfreunde

PARK CITY, Utah (Nov. 27, 2023) — Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce leverage and focus on amplifying its core business in the North American market.

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rygr GeneralBackcountry
Backcountry Expands In-House Brands with Wholesale Partnerships
Backcountry Expands In-House Brands with Wholesale Partnerships

PARK CITY, Utah (Nov. 14, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able to shop these collections at select retailers nationwide, starting in fall 2024.

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rygr GeneralBackcountry
In Collaboration With Backcountry, Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand

PARK CITY, Utah (Oct. 17, 2023) — Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a diverse portfolio of snowboards, goggles, and premium men’s and women’s apparel for on and off the mountain.

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rygr GeneralBackcountry, snowboarding
Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’ with New Apparel and Snowboard Accessories

PARK CITY, Utah (Oct. 17, 2022) — Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, builds upon his namesake brand with the addition of premium apparel and gear collections designed for on and off the mountain moments. Developed alongside outdoor retailer Backcountry, Whitespace gear combines White’s 30 years of professional riding experience, his unique style, and Backcountry’s industry-leading expertise.

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rygr GeneralBackcountry
Backcountry Announces Colby Black as New Chief Product Officer
Backcountry Announces Colby Black as New Chief Product Officer

PARK CITY, Utah (Nov. 8, 2021) – Backcountry, the leading specialty outdoor retailer of gear and apparel, announces the appointment of Colby Black as chief product officer, effective immediately. Black will be responsible for leading the product development and strategy for Backcountry’s in-house brands, Backcountry Gear and Apparel, Stoic and Basin & Range, as well as third-party merchandising and collaborative partnership opportunities.

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Katie HostetlerBackcountry, New Hires, Retailer, outdoor industry
Outdoorsy taps Backcountry as Official Gear and Adventurer Guide
Outdoorsy taps Backcountry as Official Gear and Adventurer Guide

AUSTIN, TEXAS (May 17, 2021) — Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, and Backcountry, the premier online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations to create their own memorable outdoor travel experiences — from the merchandise needed to thrive outside to the rental that takes them there.

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BackcountryChris HongBackcountry, Overland, camping, Outdoor Participation
Backcountry.com Appoints Vice President of Owned Brands
Backcountry.com Appoints Vice President of Owned Brands

PARK CITY, Utah (May 10, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in product, retail and merchandising, and most recently joins Backcountry from Nike where she spent 12 years in various merchandising leadership roles. Lambert’s hiring demonstrates Backcountry’s investment in fueling its owned brands, which include Backcountry Gear & Apparel, Stoic and Basin + Range.

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BackcountryChris HongBackcountry, backcountry.com
Backcountry.com Announces New Chief Financial Officer
Backcountry.com Announces New Chief Financial Officer

PARK CITY, Utah (April 26, 2021) ­­— Backcountry, the premier specialty retailer of outdoor gear, announces today the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th. The addition of the veteran finance executive who has built and led world-class organizations further strengthens Backcountry’s leadership team at a critical time for the brand as it capitalizes on strong growth in e-commerce, while also preparing to expand its brick-and-mortar retail footprint.

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BackcountryChris HongBackcountry, backcountry.com
Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors
Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors

PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in the outdoor industry. The new program is one of the steps Backcountry is taking in its commitment to foster an inclusive, safe and welcoming outdoor community for everyone.

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BackcountryChris HongBackcountry, Diversity Equity and Inclusion
Backcountry to Open New Retail Stores Beginning Spring 2021
Backcountry to Open New Retail Stores Beginning Spring 2021

PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint this year with two new stores, the first of which will open in Park City, UT, followed by a location in Boulder, CO.

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Katie HostetlerBackcountry, Retailer
Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier
Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier

PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA Nordic apparel and will provide all USA Nordic athletes with official Backcountry attire.

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BackcountryGuest Userbackcountry.com, Backcountry, USA Nordic
Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative
Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative

PARK CITY, Utah (Oct. 13, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make it as easy as possible for both experienced and novice backcountry users to find local experts, virtual and in-person education opportunities and specific information for their area.

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BackcountryAndrea GreenBackcountry, Ski, Partnerships
Aimed at Increasing Outdoor Participation, Backcountry-Owned Brand Stoic Launches First Camping Collection
Aimed at Increasing Outdoor Participation, Backcountry-Owned Brand Stoic Launches First Camping Collection

PARK CITY, Utah (Sept. 15, 2020) – Today, Backcountry-owned brand Stoic launches its new fall 2020 camp collection with a broad selection of high-value outdoor gear, including tents, sleeping bags, sleeping pads, tables and chairs. Made for those just getting into the outdoors and more seasoned outdoor enthusiasts, the new collection delivers functional, user-friendly products with modern styles and enticing color palettes that meet the core needs of both first-timers and avid outdoorists.

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Backcountry, StoicAndrea Greenbackcountry.com, Backcountry, camping, camp collection, Stoic, camping gear
Backcountry Announces Executive Leadership Changes
Backcountry Announces Executive Leadership Changes

PARK CITY, Utah (June 8, 2020) — Backcountry, the premier online specialty retailer of premium outdoor gear, accessories and apparel, announces today that its board of directors has named Melanie Cox chief executive officer, effective immediately. Additionally, Sarah Crockett will join the executive leadership team in the newly created role of chief marketing officer, effective June 15. The new leadership additions to Backcountry signify a new epoch for the brand moving forward.

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BackcountryMackenzie CarrollBackcountry, Personnel
Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population
Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population

PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce 100 gallons of hand sanitizer and distribute to Salt Lake City’s at-risk homeless population and front-line homeless service workers.

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BackcountryKatie HostetlerBackcountry, COVID-19
Backcountry Provides 9,000 Face Masks to New York Department of Homeless Services
Backcountry Provides 9,000 Face Masks to New York Department of Homeless Services

PARK CITY, Utah (April 8, 2020) – New York City has emerged as the global epicenter of the COVID-19 pandemic and with an estimated homeless population of 60,000, including many at-risk individuals, virus transmission is a critical concern for many of these housing-challenged families and individuals. Backcountry has partnered with a Los Angeles-based manufacturer to provide 9,000 non-medical grade face masks to New York’s homeless population and front-line Department of Homeless Services workers in the next week. Additionally, Backcountry will provide 1,000 face masks to its own team members in its Utah and Virginia distribution centers.

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BackcountryKatie HostetlerBackcountry, COVID-19, Retailer