COVID-19 — Press Releases

Dakine Launches Ohana Means Family, A Give-Back Campaign in Support of Students and Education

LOS ANGELES (July 7, 2020) — Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused by the coronavirus pandemic. To participate in the contest, individuals are encouraged to nominate elementary, middle school, high school, college or trade school classrooms in their community that have shown communal resilience over the past few months. Dakine will select 100 classrooms and giveaway 3,000 backpacks across the U.S. in time for the upcoming school year.

DakineKatie HostetlerJuly 7, 2020Dakine, COVID-19

Orvis Virtual Summer Camp Program Aims to Educate and Inspire Kids

MANCHESTER, Vt. (July 1, 2020) — Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, introduces a new weekly summer camp platform offering lessons and activities for kids of all ages who are homebound by the COVID-19 pandemic. Orvis Summer Kids’ Camp seeks to highlight outdoor skills and engage kids in their local ecosystems with topics covering navigation, wildlife, fly fishing, dog training, and conservation.

OrvisMaddy FonesJuly 1, 2020Orvis, COVID-19

Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population

PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce 100 gallons of hand sanitizer and distribute to Salt Lake City’s at-risk homeless population and front-line homeless service workers.

BackcountryKatie HostetlerApril 21, 2020Backcountry, COVID-19

Salomon Annecy Design Center Pivots to Develop Face Masks

OGDEN, Utah (April 20, 2020) — Today, Salomon, the four-season mountain brand, announces that it will shift from prototyping gear in its Annecy, France headquarters to developing reusable, non-medical grade face masks to fight the spread of COVID-19. The Annecy Design Center (ADC) is home to specialists in textile production who typically work with athletes to design prototypes of the latest in Salomon’s gear, footwear and apparel product ranges. Now, their decades of experience will go toward developing protective face masks that will be used to protect against the spread of COVID-19, with the goal of delivering 90,000 from April through June.

Salomonrygr GeneralApril 20, 2020Salomon, COVID-19

Orvis Partners With Local Manufacturers to Support Roanoke Homeless Community During COVID-19

MANCHESTER, Vermont (April 10, 2020) — Orvis, the Vermont-based outdoor retailer, is working together with local partners near its Roanoke, Virginia, fulfillment center to manufacture masks for the homeless in response to the COVID-19 pandemic. Demand has increased for non-medical grade face masks since the Centers for Disease Control and Prevention issued a recommendation that individuals wear cloth face coverings in public settings. Orvis’s efforts will directly support Roanoke-based non-profit Rescue Mission, an organization providing shelter and resources for the regional homeless population.

OrvisMaddy FonesApril 10, 2020Orvis, COVID-19

Backcountry Provides 9,000 Face Masks to New York Department of Homeless Services

PARK CITY, Utah (April 8, 2020) – New York City has emerged as the global epicenter of the COVID-19 pandemic and with an estimated homeless population of 60,000, including many at-risk individuals, virus transmission is a critical concern for many of these housing-challenged families and individuals. Backcountry has partnered with a Los Angeles-based manufacturer to provide 9,000 non-medical grade face masks to New York’s homeless population and front-line Department of Homeless Services workers in the next week. Additionally, Backcountry will provide 1,000 face masks to its own team members in its Utah and Virginia distribution centers.

BackcountryKatie HostetlerApril 8, 2020Backcountry, COVID-19, Retailer