OGDEN, UTAH (Oct 5, 2023) — Ahead of the 2023-24 winter season, Salomon is introducing a new shift in its technical outerwear apparel designs with the launch of the S/LAB QST GTX Pro kit, Moon Patrol GTX kit and the Elixir line of insulated jackets. These outerwear items and Salomon’s entire collection of snow apparel are currently available for purchase at Salomon.com.
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OGDEN, Utah (Sep. 1, 2023) – Salomon continues to innovate and advance runner performance with the launch of the new S/LAB Phantasm 2. Salomon has updated its premium racing shoe to create a super light, supersonic carbon-plated road runner built for chasing personal records and podium finishes. The S/LAB Phantasm 2 will be available for purchase on Salomon.com and at select retailers across North America on October 1.
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MANCHESTER, Vt. (Aug. 1, 2023) — Orvis, a leading retailer in home and travel dog products, fly-fishing and outdoor apparel today announced the launch of its new RecoveryZone® dog beds. The company’s most innovative dog bed yet delivers science-based rest and recovery for four-legged family members providing them with a lifetime of health of wellness. Orvis was the first company to commercialize the dog bed in the United States in 1977.
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BRECKENRIDGE, Colo. (Feb. 7, 2023) – Just in time for Valentine’s Day, Breckenridge Distillery – the world’s highest, and one of the most-awarded craft distilleries in the U.S., today announced the third edition of Sexy Motor Oil, a limited release beer-barreled whiskey. Following last year’s release, this year’s rendition of Sexy Motor Oil was aged in barrels from Breckenridge Brewery to bring unique flavors of tropical banana and apple emanating over a layer of floral dark chocolate, caramel, and honey.
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BUFORD, Ga. (Jan. 12, 2023) — Gill Fishing, maker of premium foul weather and technical apparel for anglers, announces an all-new collection of high-performance fishing deck boots. The new footwear delivers everything for anglers to thrive during demanding days on the water: sticky grip, reliable waterproof protection, rugged durability, and comfortable cushioning. The two new styles of boots are available now at www.gillfishing.com and Gill Fishing’s retail partners.
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BRECKENRIDGE, Colo. (Oct. 19, 2022) -- Breckenridge Distillery, the ‘World’s Highest Distillery’ and Breckenridge Brewery, return this season for the second ever Buddy Pass, a unique barrel-exchange program to create a limited-edition Imperial Stout Cask Finish Whiskey and a Whiskey Barrel-Aged Imperial Oatmeal Stout Beer. After selling out last year’s inaugural limited release in Colorado, Buddy Pass has expanded nationwide, entering 10 new markets and will hit retailers starting Oct. 24.
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SAN DIEGO (Oct. 13, 2022) – Green Flash Brewing Company celebrates 20 years of brewing world-class beers and announces the release of its new WEST COAST IPA® lineup, which includes the iconic WEST COAST IPA® beer and two all-new beers, Imperial West Coast IPA and Hazy West Coast IPA. This year-round lineup is available now in 12-ounce cans, nationally.
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BUFORD, Ga. (Sept. 28, 2022) — Gill Fishing, maker of premium foul weather and technical apparel for anglers, announces an all-new foul weather apparel collection that blends its most advanced breathable waterproof fabrics with powerful XPEL technology, resulting in waterproof rain gear that is highly breathable and blocks stains from blood, slime and other contaminants encountered on the water. The collection is available now at www.gillfishing.com and Gill Fishing’s retail partners.
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ST. AUGUSTINE, FL (July 27, 2022) – ICEMULE Coolers, makers of the most portable, premium backpack coolers, created the world’s first-ever transparent, air-insulated cooler, the ICEMULE ClearTM. The ICEMULE ClearTM was designed for sporting event venues, concert arenas and amphitheaters, and other locations which require clear bags for entry.
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MEMPHIS, Tenn. (July 14, 2022) — Chêne Gear, maker of premium waterfowl waders and technical hunting apparel, announces today it will purchase a federal duck stamp, which raises money for crucial habitat conservation projects, for every pair of waders it sells in 2022. Chêne is launching the conservation initiative while also introducing a collection of all-new performance apparel designed specifically for waterfowl hunting.
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LOS ANGELES (July 12, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventures, is expanding its wind product offering with the addition of hardgoods including the new Cyclone Wing, Chase Wind Board and Charger Foil Kit. Dakine has been a leader in wind and wave sport accessories since it introduced its adjustable windsurfing foot strap in 1980. Looking to expand its product line, Dakine announced a partnership with Cabrinha in early 2021, allowing the brand to design, develop, and launch new products that build upon Dakine’s original product offering.
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Littleton, N.H. (June 2, 2022) - The team at New Hampshire-based RapidPure is excited to announce their new water treatment collection with five innovative products that empower consumers with a faster, easier, and more convenient way to filter and purify drinking water wherever their adventures take them.
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ST. AUGUSTINE, FL (May 31, 2022) – ICEMULE Coolers, makers of the most portable, premium backpack cooler, introduces five new colorways and patterns this spring, including Classic Black, Mule Camo, Red White & Blue, DeVoe 3.0 and Realtree Wave. The expansion brings the ICEMULE Cooler lineup to 64 unique coolers—the widest variety in the premium, portable cooler space.
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FERNDALE, Wash. (May 3, 2022) – New Balance expands insole offerings with the addition of three new insoles shaped by Superfeet, Casual Therapeutic Cushion Insoles, Casual Metatarsal Support Insoles and Sport Active Cushion Insoles. Since 2020, Superfeet has worked with New Balance, under a licensing agreement, to expand the brand’s insole assortment to accommodate a wide range of user needs and provide unparalleled foot comfort, pain relief and sports performance.
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LITTLETON, N.H. (April 18, 2022) –Adventure® Medical Kits, the leader in outdoor first aid, announces today the fully revamped Marine series with seven premium medical kits created specifically for boating. The line offers a solution for consumers ranging from everyday recreational kayakers up to large-scale commercial fishing vessels. With a high-grade waterproof design and approval by the United States Coast Guard, boaters can feel safe and prepared for any excursion.
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Today, Garmont, the premier Italian performance footwear brand, introduces the Dragontail SE, a striking, low-cut approach shoe incorporating Garmont’s updated fit and last for Spring 2022. Hailing from Garmont’s best-selling Dragontail line, the Dragontail SE (Special Edition) is designed for outdoor enthusiasts who look for a technical yet versatile solution.
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SHORT HILLS, N.J. (March 16, 2022) – Today, Garmont, the premier Italian performance footwear brand, introduces its Spring 2022 collection, headlined by the versatile new Groove Mid G-Dry hiking shoe, which features Garmont’s new fit developed specifically to serve the North American consumer. Consumers can learn more about the full collection at the new www.garmontnorthamerica.com, which recently relaunched and caters to the outdoor enthusiast.
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BUFORD, Ga. (March 8, 2022) — Gill Fishing, maker of technical and lifestyle apparel for anglers, announces the official launch of its new XPEL Tec Collection, a technical apparel system that helps anglers perform their best in punishing heat, sun and humidity and provides unrivaled stain and water resistance without compromising comfort.
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PORTLAND, Ore. (Feb. 17, 2022) – Rumpl, the category leader in technical blankets, announces the launch of a limited-edition blanket designed by Washington-based professional mountain biker and artist, Brooklyn Bell. For Spring 2022, Bell joins the Rumpl Artist Division (RAD), a collaborative program that highlights the work of accomplished and upcoming artists who inspire creativity in communities around the world. This exclusive Original Puffy Blanket features original Brooklyn Bell artwork commissioned by Rumpl and depicts the Skyline Divide Trail in her home state of Washington.
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