Littleton, N.H. (June 2, 2022) - The team at New Hampshire-based RapidPure is excited to announce their new water treatment collection with five innovative products that empower consumers with a faster, easier, and more convenient way to filter and purify drinking water wherever their adventures take them.
Read MoreLITTLETON, N.H. (April 18, 2022) –Adventure® Medical Kits, the leader in outdoor first aid, announces today the fully revamped Marine series with seven premium medical kits created specifically for boating. The line offers a solution for consumers ranging from everyday recreational kayakers up to large-scale commercial fishing vessels. With a high-grade waterproof design and approval by the United States Coast Guard, boaters can feel safe and prepared for any excursion.
Read MoreLITTLETON, N.H. (Nov 22, 2021) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces the acquisition of LuminAID, maker of a variety of solar-powered lighting and charging solutions for the outdoors and emergency use. The transaction closed on November 19.
Read MoreLITTLETON, N.H. (August 18, 2021) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that consumer product executives Michelle Stacy and Bruno Silva have joined the company’s advisory board.
Read MoreLITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to partner with like-minded organizations and individuals in order to increase reach and overall impact through confidence-building and skills-based programming, education, retail activations, and more.
Read MoreLITTLETON, N.H. (July 28, 2020) — The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the virus has been detected in mosquitoes in Massachusetts in 20 years according to the Massachusetts Department of Public Health. As the height of mosquito season is upon us this summer, the Centers for Disease Control and Prevention (CDC) recommends insect repellents with active ingredients like Oil of Lemon Eucalyptus (OLE) to prevent mosquito-borne illnesses like EEE.
Read MoreLITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales leader Greg Solt has joined the company as senior vice president of sales.
Read MoreLITTLETON, N.H. (July 7, 2020) — Lyme disease is the most prevalent vector-borne disease in the U.S. according to the Centers for Disease Control and Prevention, with approximately 300,000 new cases each year. With warm weather and COVID-19 restrictions driving people outdoors, protection with effective tick and insect repellent, as well as education and awareness will be crucial tools in order to stay safe and tick-free.
Read MoreLITTLETON, N.H. (June 30, 2020) — Adventure® Medical announces the launch of RapidPure®, its collection of water purification products promising best-in-class flow rates, advanced purification technology with virus protection and lightweight, easy to use designs. Available in five options to fit the needs of any outdoor adventurer, RapidPure® water treatment products remove over 99.99% of viruses, bacteria, cysts, and protozoa using a trademarked electroadsorption process called UltraCeram®. RapidPure® purifiers offer all the advantages of a purifier and are as easy to use as a typical water filter.
Read MoreLITTLETON, N.H. (June 18, 2020) — As mosquito, bee and insect season ramps up, U.S. News & World Report and Pharmacy Times® recognize After Bite® as the No. 1 brand recommended by pharmacists once again. For over 45 years, After Bite has delivered relief from itching, pain and discomfort caused by insect bites. In its second year as a category, the annual pharmacist-recommended product rankings guide for insect bite and sting management shows that seventy-seven percent of pharmacists surveyed recommend After Bite for treating insect bites and stings. After Bite has topped the list each year since the category’s inception.
Read MoreLITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the company’s mission to inspire outdoor adventure.
Read MoreLITTLETON, N.H. (May 19, 2020) — Ben’s®, maker of long-lasting insect repellents, introduces a new solution for maximum protection against ticks. The Centers for Disease Control and Prevention estimates there are about 300,000 new cases of Lyme disease in the United States each year, most of them unreported. Ben’s Tick Repellent 6oz Eco-Spray seeks to battle this statistic with a maximum strength Picaridin formula that lasts for 12 hours.
Read MoreLITTLETON, N.H. (October 22, 2019) —Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s®, announces the acquisition of RapidPure® water purification systems. Available in a range of form factors to work with water bottles, hydration packs, and gravity-style camping accessories, RapidPure water treatment products boast leading-edge technology, including superior purification, faster flow rates, larger water purifying capacity, and lighter-weight designs.
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