DENVER (July 14, 2022) – Today, in collaboration with nanotechnologist Dr. Michelle Dickinson, designers at New Zealand-born natural performance apparel company, icebreaker, introduce the Natural Cut collection, a stylish, comfortable collection with a lower impact on the planet.
Read MoreMEMPHIS, Tenn. (July 14, 2022) — Chêne Gear, maker of premium waterfowl waders and technical hunting apparel, announces today it will purchase a federal duck stamp, which raises money for crucial habitat conservation projects, for every pair of waders it sells in 2022. Chêne is launching the conservation initiative while also introducing a collection of all-new performance apparel designed specifically for waterfowl hunting.
Read MoreBOULDER, Colo. (Oct. 14, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience working with outdoor brands to the Norrøna sales team and will aid the brand in continuing to grow awareness throughout the region. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.
Read MoreAUSTIN, Texas (September 10, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, unveils a new collection of technical hunting apparel designed to deliver unmatched fit and high performance for whitetail, waterfowl and upland hunters. Available today at www.duckcamp.com, the Duck Camp Vantage System, Brush System and Dry Down Vest are ready, in two new camouflage patterns, for the fall tree stand or blind.
Read MoreBOULDER, Colo. (June 22, 2020) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, introduces new all-season technical apparel pieces across collections, including the falketind hiking collection, fjørå mountain biking collection and Norrøna outdoor classics collection for Spring 2021. Highlights for Spring 2021 include significant updates to the brand’s most popular all-season falketind jacket, product additions to its fjøra mountain biking collection and new designs in the versatile general outdoor collection.
Read MoreBOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights include the lofoten Gore-Tex Pro Plus Jacket, the lofoten Gore-Tex Pro Anorak, the lofoten Primaloft80 Anorak, and the norrøna Gore-Tex Outdoor Coat.
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