Primus — Press Releases

Scandinavian Outdoor Award for Sustainability Awarded to Primus SIP Power Gas for Pushing the Biogas Market Forward

Louisville, Colo. (Dec. 15, 2022) — Primus, the Swedish cooking equipment brand, pushes biogas market forward with the launch of SIP Power Gas and has taken an important step to reducing its environmental footprint. SIP Power Gas is a new, more sustainable outdoor fuel sourced and produced entirely in Europe to reduce transportation and its associated Carbon Dioxide output. During the annual ISPO outdoor award show in Munich, Germany, Primus SIP Power Gas was chosen as the winner in the "Sustainable Product" category.

PrimusRob SteffensDecember 15, 2022Primus

Primus Celebrates 130-Year Anniversary with Limited Edition Heritage Collection

LOUISVILLE, Colo. (Oct. 25, 2022) — Primus, the Swedish cooking equipment brand, celebrates 130 years of bringing innovation to outdoor cooking, fueling adventures and enabling memorable outdoor dining experiences. In 2022, Primus is commemorating its 130-year anniversary with a collection of heritage logo gear, complete with special packaging that features original graphics from the early days of Primus. This production run is limited and will become a collector’s edition.

PrimusRob SteffensOctober 25, 2022Primus

Primus Outfits Cyclists with Tools for Coffee and Cooking in New Feed Zone Collection

LOUISVILLE, Colo. (Sept. 27, 2022) — Primus, the Swedish cooking equipment brand, equips cyclists with all the gear needed to cook high-quality meals with its new Feed Zone collection, available in Spring 2023. Highlights from the Feed Zone collection include a compact stove, coffee and tea press and double-walled steel mug. The entire Feed Zone system packs neatly into a rolltop bag that seamlessly attaches to bike frames or handlebars, or fits in panniers.

PrimusRob SteffensSeptember 27, 2022Primus

Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’

LOUISVILLE, Colo. (May 10, 2022) — Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect recipe. Primus Camp features blog posts from partner chefs and users, tips and tricks for a seamless outdoor cooking experience, and of course, delicious recipes. Primus Camp will be updated regularly with new content at www.camp.primusequipment.com.

Primusrygr GeneralMay 10, 2022Primus, Cookware

Primus ‘Service For a Reason’ Program Offers Free Parts for Backpacking Stove Maintenance

LOUISVILLE, Colo. (Jan. 25, 2022) — For the second year running, Primus announces the return of the Service For a Reason initiative to provide free repair parts for select Primus backpacking stoves. Following a successful campaign launched in Spring 2021, Primus aims to continue growing the culture of repairing gear in the outdoor industry rather than replacing it with new. The initiative will run from February 1 through March 31 and customers can request free parts for most Primus backpacking and multi-fuel stoves at https://primus.us/pages/service-for-a-reason.

rygr GeneralJanuary 25, 2022Primus, camping gear, Cookware, Sustainability

Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community

LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) community.

rygr GeneralOctober 1, 2021Primus, camping gear, Human Rights, LGBTQ

Primus ‘Service For a Reason’ Initiative Offers Free Replacement Parts to Reduce Environmental Footprint of Backpacking and Multi-fuel Stoves

LOUISVILLE, Colo. (Feb. 25, 2021) — In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has followed for nearly 130 years: maintaining and caring for your gear so that it lasts longer. Through March 31, 2021, consumers can request parts for most Primus backpacking and multi-fuel stoves at https://primus.us/pages/service-for-a-reason.

rygr GeneralFebruary 25, 2021Primus, camping gear, Sustainability, camp collection, camping

Primus and Brunton Outdoor Inc. Strengthen Teams with Key New Hires

LOUISVILLE, Colo. (Feb. 10, 2021) — Primus, the Swedish heritage outdoor equipment brand known for reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the hiring of Scott Duer as director of sales for both brands and Lauren Heershap as the professional sales manager and product specialist for Brunton.

rygr GeneralFebruary 10, 2021Primus, Brunton, Compass, Business News, Navigation, Cookware

The Most Popular Christmas Gift to Give in 2020 in Sweden is the Camp Stove

LOUISVILLE, Colo. (Dec. 8, 2020) — “Årets julklapp” is a common Swedish term translated to English which means, “this year’s Christmas present,” and is predicted each year by the Swedish Retail Institute (HUI). With a pandemic that easily spreads indoors, COVID encouraged Swedes and others around the world to discover—or rediscover—the joys of being outside in nature. As such, HUI has announced that portable stoves will be the top gift to be given this Christmas in Sweden. Outdoor gear gifting is also a prominent topic in the United States with an increased appetite for spending more time in nature.

rygr GeneralDecember 8, 2020Primus, camping gear, Outdoor

Primus Launches New Drinking Bottle Collection to Fit Fjällräven Kånken Backpack

LOUISVILLE, Colo. (Nov. 3, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, is excited to announce the launch of its Klunken bottle collection, a series of insulated and non-insulated stainless-steel drinking bottles sized perfectly to fit the side pockets of the Fjällräven Kånken backpack.

rygr GeneralNovember 3, 2020Primus, Fjallraven, Hiking, Lifestyle

Primus and Brunton Expand Sales Team With Three New Agencies

LOUISVILLE, Colo. (May 5, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including sales, service and customer relationships in North America.

Primusrygr GeneralMay 5, 2020Primus, Personnel, Cookware