BOULDER, Colo. (October 10, 2023) – ORTOVOX, a leading provider of avalanche safety equipment and outdoor gear, is proud to announce its partnership with the Colorado Avalanche Information Center (CAIC). The collaboration aims to further the mission of avalanche education and safety within the Colorado backcountry community through its new Mobile Avalanche Education Trailer and continued support for the Trailhead Outreach Program.
Read MoreBUFORD, Ga. (January 25, 2023) — Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass Fishing League.
Read MoreOGDEN, Utah (August 11, 2022) — Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron Houston Marathon in January 2022. Her strength, tenacity and authenticity make her a valuable addition to the Salomon family.
Read MoreFERNDALE, Wash. (July 19, 2022) – Today, global insole industry leader Superfeet proudly announces their partnership with Materialise, a leader in 3D printing solutions. Together the two companies introduce the Materialise Kinetic Suite. This state-of-the-art tool is designed specifically to provide physical therapists, chiropractors and sports movement specialists with an all-in-one system for dynamic gait and balance measurements and analysis. It then provides seamless access to treatment via PHITS 3D-printed custom orthotics, taking patients’ health and performance to the next level.
Read MoreOGDEN, Utah (July 13, 2022) — Today, Salomon North America announces its partnership with Hike Clerb, a Los Angeles-based intersectional women’s hike club and non-profit that equips Black, Indigenous, women of color with the tools, resources and experiences they need to collectively heal in nature. In this new partnership, Salomon will help amplify the organizations’ forces to bring a voice to underrepresented women of color and minorities within the outdoor space to create a more inclusive and welcoming environment.
Read MoreOGDEN, Utah (June 6, 2022) — Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create a safe and welcoming space for all voices, bodies and skill levels. This collaboration will let Salomon and Women Who Explore work together to amplify the group’s messaging and welcome women to the outdoors through experiential events, education, social media takeovers, giveaways and more.
Read MoreLOS ANGELES (May 24, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventure, is pleased to announce a new partnership with 1% for the Planet, a global leader in supporting environmental solutions through strategic action. As a partner, Dakine.com pledges to donate 1% of gross ecomm sales each year to select environmental nonprofit partners with strategic guidance from the 1% team. This new partnership aligns with Dakine’s commitment to respecting and taking care of the mountains and ocean.
Read MoreLakewood, CA (May 17, 2022) – Magma Products, a leading maker of outdoor and marine grills and accessories, announces today it will donate two percent of its e-commerce sales in 2022 to First Descents, a nonprofit that provides life-changing outdoor adventures to young adults impacted by cancer and other serious health conditions. Magma’s donations will bolster First Descents’ transformative programs for the young adult oncology and MS communities, as well as frontline healthcare workers.
Read MoreOGDEN, Utah (Dec. 20, 2021) — Today, Salomon North America announces its partnership with Protect Our Winters (POW), a leading climate advocacy group for the winter sports community. As a partner, Salomon will join some of the most recognized outdoor brands, including Burton, Patagonia, and The North Face, in pushing for systemic solutions to climate change.
Read MoreOGDEN, Utah (Nov. 4, 2021) — Today, Salomon proudly announces that Noah Droddy will be representing Salomon road running footwear, gear and apparel as part of the brand’s U.S. athlete team, becoming Salomon’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project, setting a personal record and becoming the ninth-fastest American marathoner in history. His authenticity, passion and relatable attitude make him a natural addition to the Salomon family as the brand expands its road footwear product line in 2022.
Read MoreMagma Products, a leading manufacturer of durable, confidence-inspiring marine and RV/outdoor cooking products, announces it has retained active lifestyle agency, rygr, as its integrated marketing partner.
Read MoreCARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts.
Read MoreLONGMONT, Colo. (June 22, 2021) — deuter, the global leader in backpacks and outdoor equipment, announces a new partnership with Parallel 45 Sales Group to lead sales and service efforts in the Midwest region. Parallel 45 will represent deuter across North and South Dakota, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, and Wisconsin.
Read MoreBOULDER, Colo. (May 18, 2021) — The Leave No Trace Center for Outdoor Ethics and the American Indian Alaska Native Tourism Association (AIANTA) are excited to announce a new partnership to promote a consistent, nationwide message of sustainable tourism throughout indigenous communities across the United States.
Read MoreBUFORD, Ga. (March 16, 2021) — Gill Fishing, maker of technical and lifestyle apparel for anglers, announces the hiring of a new sales agency, Canada Pro Angling & Outdoors. The partnership will help Gill Fishing build brand awareness in the fishing and lifestyle markets and expand its dealer base in Canada, both crucial parts of its strategy in North America.
Read MoreBUFORD, Ga. (Jan. 19, 2021) — Gill Fishing, maker of technical and lifestyle apparel for anglers, announces it has retained active lifestyle agency, rygr as its integrated marketing partner. The Colorado-based agency will support Gill Fishing across paid and earned media channels in the United States.
Read MoreTUKWILA, Wash. (Dec. 29, 2020) — Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker.
Read MoreBOULDER, Colo. (Nov. 10, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably-built outerwear, announces a partnership with the American Mountain Guide Association (AMGA). The AMGA, a 501(c)(3) educational non-profit, is dedicated to being the leader in education, standards, and advocacy for professional guides and climbing instructors. Norrøna will support the AMGA beginning with the 2020-21 winter season by providing financial support for the organization, by offering AMGA-certified guides an exclusive product discount and by co-hosting elearning modules produced in collaboration with the Gore-Tex brand.
Read MoreLONGMONT, Colo. (Oct. 27, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment for mountain pursuits—announces their continued partnership with Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor for the internationally recognized film and book competition for 16 years and will continue its support through the first-ever virtual festival that will begin on October 31, 2020.
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