Our Team

 

Our team is comprised of innovative marketers who live and breathe the active lifestyle. We are connectors who thrive on growing our networks and sharing meaningful experiences with great people.

 
 
Brian Holcombe is the principal of Carbondale, Colorado-based media agency rygr, where he helps leading brands like Salomon and Fjällräven drive deep, lasting connections with active lifestyle consumers through traditional media relations activities as well as emerging channels like social influencer campaigns and paid social media promotion.  Prior to launching rygr in 2016, Brian served as associate PR director at Backbone Media, collaborating with account teams on successful campaigns for clients including Smartwool, Field Trip Jerky, Diamondback Bicycles, POC, Walls and Strava.  With a background rooted in media, specialty retail and outdoor leadership, Brian joined Backbone following a five-year stint at VeloNews, where he directed online content for the cycling publication. He holds a Masters degree in Public Relations and Marketing Communications from the University of Denver.  Brian spends his free time picking a variety of stringed instruments, adventuring with his wife and sons on river and land, coaching youth soccer, carrying a bow around in the mountains, and training for whatever life delivers next.

Brian Holcombe is the principal of Carbondale, Colorado-based media agency rygr, where he helps leading brands like Salomon and Fjällräven drive deep, lasting connections with active lifestyle consumers through traditional media relations activities as well as emerging channels like social influencer campaigns and paid social media promotion.

Prior to launching rygr in 2016, Brian served as associate PR director at Backbone Media, collaborating with account teams on successful campaigns for clients including Smartwool, Field Trip Jerky, Diamondback Bicycles, POC, Walls and Strava.

With a background rooted in media, specialty retail and outdoor leadership, Brian joined Backbone following a five-year stint at VeloNews, where he directed online content for the cycling publication. He holds a Masters degree in Public Relations and Marketing Communications from the University of Denver.

Brian spends his free time picking a variety of stringed instruments, adventuring with his wife and sons on river and land, coaching youth soccer, carrying a bow around in the mountains, and training for whatever life delivers next.

Brian Holcombe
Principal

Agency Management
All Brands

Maddy Fones is an account manager at rygr, where she leads execution of PR strategy for clients Ascent Protein and Salomon ski hardgoods.  A St. Lawrence University graduate and former operations manager for a well-regarded Aspen, Colorado-based guiding service, Maddy is a champion ultra runner and ski mountaineer, as well as an L1 CrossFit coach. She hopes to one day pet your dog.

Maddy Fones is an account manager at rygr, where she leads execution of PR strategy for clients Ascent Protein and Salomon ski hardgoods.

A St. Lawrence University graduate and former operations manager for a well-regarded Aspen, Colorado-based guiding service, Maddy is a champion ultra runner and ski mountaineer, as well as an L1 CrossFit coach. She hopes to one day pet your dog.

Maddy Fones
Account Manager

Ascent Protein,
Salomon Ski Hardgoods

Katie Hostetler is an account coordinator at rygr, where she supports the Body Glove and Salomon accounts.   Prior to joining rygr, Katie served as a senior account executive at ECHOS Communications in Boulder, Colorado, where she worked with brands including Rumpl, DB and Faction Skis. A 2017 graduate of the University of Colorado, Katie served as captain of the CU Buffs alpine ski team and was a member of the 2015 national championship squad.  A burgeoning climber and family river-tripper, Katie is a core skier through-and-through.

Katie Hostetler is an account coordinator at rygr, where she supports the Body Glove and Salomon accounts.

Prior to joining rygr, Katie served as a senior account executive at ECHOS Communications in Boulder, Colorado, where she worked with brands including Rumpl, DB and Faction Skis. A 2017 graduate of the University of Colorado, Katie served as captain of the CU Buffs alpine ski team and was a member of the 2015 national championship squad.

A burgeoning climber and family river-tripper, Katie is a core skier through-and-through.

Katie Hostetler
Account Coordinator

Body Glove,
Salomon

Greg Fitzsimmons is an associate PR director at rygr, leading the teams working with Fjällräven, KEEN, KEEN Kids, and Black Ember. A California native, Greg moved to the Roaring Fork Valley in 2007 after completing the Columbia Publishing Course.  Greg previously worked in the travel and destination marketing verticals with PR, content marketing, and social media clients, including Aspen Chamber Resort Association, Ski Portillo and Tierra Hotels. He formerly served as the advertising manager at  Rock & Ice , an editor at  Aspen Magazine , and an editor at Francis Ford Coppola’s literary magazine  Zoetrope: All-Story , and has contributed to numerous magazines, websites, and brands as a storyteller. His writing has been featured by ESPN,  GQ ,  Outside Magazine ,  SKI, Skiing,  and  Powder , among others. Greg has worked on content projects for brands like Patagonia, GoPro, Red Bull and Blizzard Skis.  Greg lives in Carbondale, Colorado, with his wife, Brie, and their sons, Duke and Boone. When he’s not working, you can find Greg spinning laps on his home mountain of Ajax during the winter, hiking with Duke and mountain biking during the summer, and he's always searching for a new warm-water right-hand point break to surf.

Greg Fitzsimmons is an associate PR director at rygr, leading the teams working with Fjällräven, KEEN, KEEN Kids, and Black Ember. A California native, Greg moved to the Roaring Fork Valley in 2007 after completing the Columbia Publishing Course.

Greg previously worked in the travel and destination marketing verticals with PR, content marketing, and social media clients, including Aspen Chamber Resort Association, Ski Portillo and Tierra Hotels. He formerly served as the advertising manager at Rock & Ice, an editor at Aspen Magazine, and an editor at Francis Ford Coppola’s literary magazine Zoetrope: All-Story, and has contributed to numerous magazines, websites, and brands as a storyteller. His writing has been featured by ESPN, GQ, Outside Magazine, SKI, Skiing, and Powder, among others. Greg has worked on content projects for brands like Patagonia, GoPro, Red Bull and Blizzard Skis.

Greg lives in Carbondale, Colorado, with his wife, Brie, and their sons, Duke and Boone. When he’s not working, you can find Greg spinning laps on his home mountain of Ajax during the winter, hiking with Duke and mountain biking during the summer, and he's always searching for a new warm-water right-hand point break to surf.

Greg Fitzsimmons
Associate PR Director

PR Team Leadership
Fjällräven, KEEN, KEEN Kids

Sam Petri is an account manager, contributing strategic execution to the Hyperlite Mountain Gear account.  Sam is a veteran of active lifestyle media relations, having honed his craft working with brands such as Eureka!, Jetboil and Duckworth since leaving the editorial profession.  Sam is a graduate of St. Lawrence University, where he studied English Writing. Sam spent stints on the editorial desks at Teton Gravity Research, where he was that platform’s first editorial lead, as well as the Jackson Hole News & Guide.  Sam is an avid skier, oarsman, and cyclist, and is exploring the mountains and rivers of the Roaring Fork Valley after relocating from Jackson Hole, Wyo., in late 2018.

Sam Petri is an account manager, contributing strategic execution to the Hyperlite Mountain Gear account.

Sam is a veteran of active lifestyle media relations, having honed his craft working with brands such as Eureka!, Jetboil and Duckworth since leaving the editorial profession.

Sam is a graduate of St. Lawrence University, where he studied English Writing. Sam spent stints on the editorial desks at Teton Gravity Research, where he was that platform’s first editorial lead, as well as the Jackson Hole News & Guide.

Sam is an avid skier, oarsman, and cyclist, and is exploring the mountains and rivers of the Roaring Fork Valley after relocating from Jackson Hole, Wyo., in late 2018.

Sam Petri
Account Manager

Hyperlite Mountain Gear, Leave No Trace, Norrona, Primus

Zack Nesbit is an account coordinator, contributing support to the KEEN Footwear, KEEN Kids, Norrona and Tender Corporation accounts.  Zack is a former Peace Corps volunteer and forestry technician with the U.S. Forest Service. Bilingual in Spanish and English, Zack spent two years on assignment in Paraguay following the completion of his business degree from Southwestern University.  He is an enthusiastic writer of fiction and spends early mornings before work in the gym.

Zack Nesbit is an account coordinator, contributing support to the KEEN Footwear, KEEN Kids, Norrona and Tender Corporation accounts.

Zack is a former Peace Corps volunteer and forestry technician with the U.S. Forest Service. Bilingual in Spanish and English, Zack spent two years on assignment in Paraguay following the completion of his business degree from Southwestern University.

He is an enthusiastic writer of fiction and spends early mornings before work in the gym.

Zack Nesbit
Account Coordinator

KEEN, KEEN Kids,
Norrona, Tender Corporation

Nicole DeJarnatt is a senior account manager, leading the strategic and daily execution for the KEEN, KEEN Kids and Tender Corporation accounts.  Prior to joining rygr, Nicole served as assistant newsroom supervisor and senior editor at Business Wire. Prior to her wire-service tour of duty, Nicole worked as a PR consultant in the consumer goods and wellness sectors.  A native of western Colorado, Nicole lives in Carbondale with her husband, Fred, and their French Bulldog, Ruby Rouge Pamplemousse. She is an avid skier and hiker.

Nicole DeJarnatt is a senior account manager, leading the strategic and daily execution for the KEEN, KEEN Kids and Tender Corporation accounts.

Prior to joining rygr, Nicole served as assistant newsroom supervisor and senior editor at Business Wire. Prior to her wire-service tour of duty, Nicole worked as a PR consultant in the consumer goods and wellness sectors.

A native of western Colorado, Nicole lives in Carbondale with her husband, Fred, and their French Bulldog, Ruby Rouge Pamplemousse. She is an avid skier and hiker.

Nicole DeJarnatt
Senior Account Manager

KEEN, KEEN Kids,
Tender Corporation

Katherine Peach is an account manager at rygr, where she works with brands including Body Glove and Fjällräven. Katherine is an experienced PR and marketing strategist with a focus on travel/hospitality, luxury lifestyle and the nonprofit sector.  Prior to joining rygr, Katherine served as an account executive at Wagstaff Worldwide, where she conceptualized and executed public relations campaigns on behalf of clients including St. Regis Aspen, Marriott Marquis Houston and Awaken the Peace. She previously held marketing and media relations roles with Jazz Aspen Snowmass and the Aspen Art Museum. A graduate of Western Michigan University, Katherine cut her teeth as a reporter at the Santa Monica Mirror before turning to content marketing for brands such as DC Thomson Family History.  Away from work, Katherine enjoys packrafting adventures, hiking and uphill skiing.

Katherine Peach is an account manager at rygr, where she works with brands including Body Glove and Fjällräven. Katherine is an experienced PR and marketing strategist with a focus on travel/hospitality, luxury lifestyle and the nonprofit sector.

Prior to joining rygr, Katherine served as an account executive at Wagstaff Worldwide, where she conceptualized and executed public relations campaigns on behalf of clients including St. Regis Aspen, Marriott Marquis Houston and Awaken the Peace. She previously held marketing and media relations roles with Jazz Aspen Snowmass and the Aspen Art Museum. A graduate of Western Michigan University, Katherine cut her teeth as a reporter at the Santa Monica Mirror before turning to content marketing for brands such as DC Thomson Family History.

Away from work, Katherine enjoys packrafting adventures, hiking and uphill skiing.

Katherine Peach
Account Manager

Body Glove,
Fjällräven

Emily Banks is an account manager at rygr, where she manages the Salomon footwear, apparel and gear account, as well Suunto.  A graduate of Middlebury College, where she studied creative writing, Emily is a former contributor to Trail Runner magazine and co-founder of Fireside Outdoor Magazine, an adventure-themed literary magazine featuring student work. Emily spends her time outdoors chasing trails, fresh turns and incredible views (for herself, not Instagram).

Emily Banks is an account manager at rygr, where she manages the Salomon footwear, apparel and gear account, as well Suunto.

A graduate of Middlebury College, where she studied creative writing, Emily is a former contributor to Trail Runner magazine and co-founder of Fireside Outdoor Magazine, an adventure-themed literary magazine featuring student work. Emily spends her time outdoors chasing trails, fresh turns and incredible views (for herself, not Instagram).

Emily Banks
Account Manager

Salomon,
Suunto

Eric Hockman is an account coordinator, contributing support to the Fjällräven, Leave No Trace and Primus accounts.  After wrenching professionally at cycling races around the U.S., holding a variety of technical marketing and support roles in the bike industry, and focusing on non-profit event work for World Bicycle Relief and Protect Our Winters, Eric joined rygr with an insatiable appetite to connect more people with the outdoors.  As an avid bikepacker, splitboarder, and photographer, Eric has contributed story-based content to Big Agnes, Stio and Ridgemont Outfitters. You can find his adventure-loving dog on Instagram @icarusthechillest

Eric Hockman is an account coordinator, contributing support to the Fjällräven, Leave No Trace and Primus accounts.

After wrenching professionally at cycling races around the U.S., holding a variety of technical marketing and support roles in the bike industry, and focusing on non-profit event work for World Bicycle Relief and Protect Our Winters, Eric joined rygr with an insatiable appetite to connect more people with the outdoors.

As an avid bikepacker, splitboarder, and photographer, Eric has contributed story-based content to Big Agnes, Stio and Ridgemont Outfitters. You can find his adventure-loving dog on Instagram @icarusthechillest

Eric Hockman
Account Coordinator

Fjällräven, Leave No Trace,
Primus

ADVISORS

Penn Newhard
Founding Partner, Backbone Group

Nate Simmons
Managing Partner, Backbone Group

Greg Williams
Partner, Backbone Media

Ian Anderson
Partner, Backbone Media

Charlie Lozner
Partner, Backbone Media

We're in the good people business. If we get the right people in the room, we're going to learn, evolve and have a lot of fun doing it.

We are always on the hunt for quality people to join our team of communications professionals. rygr offers a competitive compensation program that includes paid volunteer time, a wellness stipend, funding for professional development, and much more. Click here for current opportunities.