Dakine — Press Releases

Dakine Welcomes Pro Skier Kai Jones and Pro Snowboarder Emma Crosby to Athlete Team

Dakine, the trusted name in purpose-built gear for outdoor adventures, is stoked to welcome professional skier Kai Jones and professional snowboarder Emma Crosby to the brand’s stacked team rider roster. Jones skyrocketed to fame after a clip of him stomping a 35-foot cliff went viral when he was only 11 years-old and has since become a well-known name in big mountain, freeride and backcountry skiing. Hailing from Minnesota, Crosby has earned her stripes as a jibber since breaking into the snowboarding scene in 2011 and has begun expanding her skills to backcountry riding. Jones and Crosby are natural additions to the Dakine Team Rider roster as they continue to push the boundaries on the mountain and beyond.

DakineCorinne BaudDecember 8, 2022Athletes, Dakine, snow, skii, snowboarding

Dakine Kicks Off Partnership with 1% for the Planet

LOS ANGELES (May 24, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventure, is pleased to announce a new partnership with 1% for the Planet, a global leader in supporting environmental solutions through strategic action. As a partner, Dakine.com pledges to donate 1% of gross ecomm sales each year to select environmental nonprofit partners with strategic guidance from the 1% team. This new partnership aligns with Dakine’s commitment to respecting and taking care of the mountains and ocean.

DakineCorinne BaudMay 24, 2022Partnerships, Dakine, Sustainability

Dakine Teams Up with Natural Selection Tour as the Official Vest Sponsor

LOS ANGELES (January 25, 2022) — Dakine has been a trusted name in snowsports for over three decades, and today the brand is excited to announce its official vest sponsorship with Natural Selection Tour (NST), one of the world’s top snowboarding competitions where riders compete on the planet’s most challenging natural terrain. The three-stop tour will kick off today, January 25-31, 2022, at Jackson Hole Mountain Resort, continue to Baldface Lodge in February, and wrap at the Tordillo Mountains in late March. As the official vest sponsor, Dakine will provide the world’s best riders and NST staff members with a custom NST x Dakine Poacher RAS Vest. Made specifically for the kind of riding this event is known for, the removable airbag system in Dakine’s Poacher Vest provides the athletes a high level of avalanche safety and performance in the backcountry. As a special bonus to fans of the tour, a limited run of co-branded vests will soon be available for purchase on Backcountry.com.

rygr GeneralJanuary 25, 2022Dakine

Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing

LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native will take home the first Olympic Gold Medal in the sport’s history for the United States of America.

DakineMackenzie CarrollAugust 10, 2021Dakine, Athletes

Dakine Celebrates 25 Years of Heli Series with Relaunch of Original Heli Pack from 1996

LOS ANGELES (September 22, 2020) — Today, Dakine celebrates 25 years of rider-driven design and trusted backcountry performance with the brand’s launch of an updated Heli Series collection, featuring a recalibrated fit, increased durability and recycled materials. The new collection pays homage to Dakine’s first-to-market backcountry backpack with a new and improved ’96 Heli Pack 16L. First hitting the market in 1996, the iconic ’96 Heli Pack was the first low-volume backpack designed specifically for backcountry snowboarders and skiers. The pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Rider-driven from day one, Dakine continues the tradition with this season’s Heli Series collection.

DakineKatie HostetlerSeptember 22, 2020Dakine, Product Launches, Ski, Outdoor

Dakine Launches Ohana Means Family, A Give-Back Campaign in Support of Students and Education

LOS ANGELES (July 7, 2020) — Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused by the coronavirus pandemic. To participate in the contest, individuals are encouraged to nominate elementary, middle school, high school, college or trade school classrooms in their community that have shown communal resilience over the past few months. Dakine will select 100 classrooms and giveaway 3,000 backpacks across the U.S. in time for the upcoming school year.

DakineKatie HostetlerJuly 7, 2020Dakine, COVID-19