DENVER, Colo. (Apr. 16, 2024) – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres.
Read MoreST. AUGUSTINE, Fla. (April 27, 2023) -- ICEMULE Coolers—makers of the most portable, premium backpack coolers—is launching the Recycled Jaunt, a new backpack cooler made with a recycled exterior and webbing, in an effort to encourage the cooler industry toward a more sustainable future.
Read MoreANNECY, France (Feb. 15, 2023) — Today, Salomon unveils its 2022 Impact Report, which offers a comprehensive overview of the brand’s sustainability efforts. The report is the first of its kind produced by Salomon and examines how the company conducts its business within the outdoor industry. It includes the company’s long-term sustainability commitments, where it currently stands and outlines how it will reach its goals by implementing change through community involvement and innovation.
Read MoreOSLO, Norway (Sept. 8, 2022) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces its goal to create a catalyst for change in environmental and social responsibility with 10 transparent and ambitious responsibility goals across all parts of the business to align with its upcoming 100-year anniversary. This 2029 Responsibility Roadmap takes the entire value chain into account when measuring, tracking progress, publishing and making forward-thinking steps toward decreasing Norrøna’s environmental impact and creating a best-in-class workplace.
Read MoreLOS ANGELES (May 24, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventure, is pleased to announce a new partnership with 1% for the Planet, a global leader in supporting environmental solutions through strategic action. As a partner, Dakine.com pledges to donate 1% of gross ecomm sales each year to select environmental nonprofit partners with strategic guidance from the 1% team. This new partnership aligns with Dakine’s commitment to respecting and taking care of the mountains and ocean.
Read MoreLOUISVILLE, Colo. (Jan. 25, 2022) — For the second year running, Primus announces the return of the Service For a Reason initiative to provide free repair parts for select Primus backpacking stoves. Following a successful campaign launched in Spring 2021, Primus aims to continue growing the culture of repairing gear in the outdoor industry rather than replacing it with new. The initiative will run from February 1 through March 31 and customers can request free parts for most Primus backpacking and multi-fuel stoves at https://primus.us/pages/service-for-a-reason.
Read MoreBOULDER, Colo. (May 18, 2021) — The Leave No Trace Center for Outdoor Ethics and the American Indian Alaska Native Tourism Association (AIANTA) are excited to announce a new partnership to promote a consistent, nationwide message of sustainable tourism throughout indigenous communities across the United States.
Read MorePORTLAND, Ore. (March 16, 2021) – Rumpl, the category leader in technical outdoor blankets, announces its B Corp certification and commitment to values-based business practices. B Corps are the best in the world at balancing purpose and profit, and over the past year, Rumpl set out to prove itself and join the ranks of other exemplary B Corp-certified companies. Through the process, Rumpl looked closely at its business and products, highlighting areas of excellence and areas for improvement. The B Corp certification provides companies with a clear roadmap to improvement, ultimately pushing manufacturers to improve their ways of doing business.
Read MoreLOUISVILLE, Colo. (Feb. 25, 2021) — In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has followed for nearly 130 years: maintaining and caring for your gear so that it lasts longer. Through March 31, 2021, consumers can request parts for most Primus backpacking and multi-fuel stoves at https://primus.us/pages/service-for-a-reason.
Read MoreLONGMONT, Colo. (Feb. 11, 2021) — Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that is once again 100-percent free of harmful perfluorocarbons (PFCs) and includes bluesign® approved materials as well as recycled fabrics. Highlights for the season include the outdoor-inspired Heritage Series daypack collection, Freescape Pro ski and snowboard packs, and three durable, consciously produced AViANT Duffel Pro luggage options.
Read MoreLOUISVILLE, Colo. (Oct. 21, 2020) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces the Brunton ECOmpass Project, a program designed to improve business operations through sustainability efforts, manufacturing practice, well-being of personnel and the use of recycled and reclaimed materials for new compass models.
Read MoreANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to reduce material waste and lessen the environmental impact of footwear by using circular life cycle principles. The Index.01 is the latest project within Salomon’s Play Minded Program, the brand’s ongoing sustainability initiative, and is set to be released in Spring 2021.
Read MoreDENVER (February 4, 2020) — Salomon Sports, the global leader in trail running and winter sports equipment, was awarded an Innovation Award at the second annual Outdoor Retailer Innovation Awards for its recyclable running shoe concept. The Outdoor Retailer Innovation Awards recognize achievements in outdoor products, materials and services that are pushing the industry forward. Salomon was honored as a winner amongst 30 finalists for its solution to footwear sustainability that significantly extends the lifecycle of the materials used.
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