outdoor industry — Press Releases

Backcountry Announces Colby Black as New Chief Product Officer

PARK CITY, Utah (Nov. 8, 2021) – Backcountry, the leading specialty outdoor retailer of gear and apparel, announces the appointment of Colby Black as chief product officer, effective immediately. Black will be responsible for leading the product development and strategy for Backcountry’s in-house brands, Backcountry Gear and Apparel, Stoic and Basin & Range, as well as third-party merchandising and collaborative partnership opportunities.

Katie HostetlerNovember 8, 2021Backcountry, New Hires, Retailer, outdoor industry

deuter Engages Doug Scott, Parallel 45 Sales Group to Lead Midwest Sales Efforts

LONGMONT, Colo. (June 22, 2021) — deuter, the global leader in backpacks and outdoor equipment, announces a new partnership with Parallel 45 Sales Group to lead sales and service efforts in the Midwest region. Parallel 45 will represent deuter across North and South Dakota, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, and Wisconsin.

DeuterAndrea GreenJune 22, 2021deuter, sales rep, outdoor industry, Partnerships