Outdoor Participation — Press Releases

Salomon North America to Renew Partnership with Non-Profit, Women Who Explore

OGDEN, Utah (June 6, 2022) — Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create a safe and welcoming space for all voices, bodies and skill levels. This collaboration will let Salomon and Women Who Explore work together to amplify the group’s messaging and welcome women to the outdoors through experiential events, education, social media takeovers, giveaways and more.

SalomonCorinne BaudJune 6, 2022Partnerships, Outdoor Participation, Salomon, Women

Outdoorsy taps Backcountry as Official Gear and Adventurer Guide

AUSTIN, TEXAS (May 17, 2021) — Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, and Backcountry, the premier online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations to create their own memorable outdoor travel experiences — from the merchandise needed to thrive outside to the rental that takes them there.

BackcountryChris HongMay 17, 2021Backcountry, Overland, camping, Outdoor Participation

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to partner with like-minded organizations and individuals in order to increase reach and overall impact through confidence-building and skills-based programming, education, retail activations, and more.