FERNDALE, Wash. (April 18, 2024) – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with seven track and field athletes to share inspiring stories that celebrate performance, empowerment and community.
Read MoreFERNDALE, Wash. (June 27, 2023) – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience. The name changes and packaging updates align with the modern shopping journey, simplifying the Superfeet insole selection process to make it easier for retail sales staff to recommend the right products and to provide a clear path for shoppers to understand how each Superfeet product will meet their unique needs.
Read MoreFERNDALE, Wash. (June 13, 2023) –Superfeet, global insole industry leader, announces the hiring of new CEO, Trip Randall. With a wealth of domestic and international footwear industry experience, coupled with his people-first leadership approach, Randall is poised to lead Superfeet into a promising future, driving growth, innovation and continued success.
Read MoreFERNDALE, Wash. (May 17, 2023) – Today, global insole industry leader Superfeet launches Superfeet Rx, a new division of Superfeet Worldwide dedicated to serving podiatrists, physical therapists, chiropractors and sports medicine practitioners, with a suite of solutions from scanning and assessment technology to truly custom 3D printed orthotic devices, and a complete assortment of time-tested over-the-counter solutions.
Read MoreFERNDALE, Wash. (October 11, 2022) – Superfeet, the global insole industry leader and innovator, announces the launch of two new winter-specific insoles—WINTER Comfort and WINTER Comfort Thin. WINTER Comfort (MSRP $54.99) insoles are designed for stability and comfort in comfort-fit boots and WINTER Comfort Thin (MSRP $54.99) insoles feature a thinner profile insole for performance-fit boots.
Read MoreERNDALE, Wash. (Oct. 7, 2022) – Superfeet, the global insole industry leader, expands their Personalized Fit Experience, to include data-driven insole recommendations. Using lab-quality tools and advanced biomechanics analytic software, trained fit experts at specialty retail locations across the country can now quickly guide people through an insole matching experience to deliver custom-tailored results.
Read MoreFERNDALE, Wash. (July 19, 2022) – Today, global insole industry leader Superfeet proudly announces their partnership with Materialise, a leader in 3D printing solutions. Together the two companies introduce the Materialise Kinetic Suite. This state-of-the-art tool is designed specifically to provide physical therapists, chiropractors and sports movement specialists with an all-in-one system for dynamic gait and balance measurements and analysis. It then provides seamless access to treatment via PHITS 3D-printed custom orthotics, taking patients’ health and performance to the next level.
Read MoreFERNDALE, Wash. (July 7, 2022) – Superfeet, the global insole industry leader, appoints new chief operating officer, Dan Spitzer, to lead the brand’s domestic and international strategic operations and growth. With over 30 years of experience optimizing operations, enhancing margins and accelerating revenue growth for large multinational companies, Spitzer will work directly with the executive team to implement his proven strategies for success. In addition to hiring Spitzer, Superfeet hired new CFO, Cambria Schmidt, in February, further bolstering the brand’s leadership team.
Read MoreFERNDALE, Wash. (May 3, 2022) – New Balance expands insole offerings with the addition of three new insoles shaped by Superfeet, Casual Therapeutic Cushion Insoles, Casual Metatarsal Support Insoles and Sport Active Cushion Insoles. Since 2020, Superfeet has worked with New Balance, under a licensing agreement, to expand the brand’s insole assortment to accommodate a wide range of user needs and provide unparalleled foot comfort, pain relief and sports performance.
Read MoreFERNDALE, Wash. (March 28, 2022) – Superfeet, the global insole industry leader, proudly partners with Red Wing Shoes, the industry leader in safety footwear, to bring their iconic shape to a new collection of footbeds specifically made for Red Wing purpose-built performance work boots. As part of the newly released Red Wing Ultimate Fit Experience™ available in all Red Wing stores, the new footbed collection compliments the comprehensive selection of Red Wing work boots, socks, and aftercare system with off-the-shelf and 3D customized footbed options.
Read MoreFERNDALE, Wash. (Feb. 23, 2022) – Superfeet, the global insole industry leader, announces the hiring of new chief financial officer, Cambria Schmidt, to support the brand’s continued domestic and international growth. A strategic leader, Schmidt brings 24 years of experience in finance and most recently served as CFO of Zoomget, the e-commerce retailer of industrial and medical-grade gloves. She has extensive experience in the outdoor industry, having spent 15 years with PMI Worldwide, parent company of the Stanley and Aladdin brands, and as a current board member of Cascade Designs, parent company to iconic outdoor brands MSR, Therm-a-rest, Packtowel, Seal Line and Platypus.
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