Sweetwater Brewing Unveils New 420 Variety Pack
ATLANTA (April 02, 2024) — SweetWater Brewing Company, the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. , today announced its new 420 variety pack, an expansion of its iconic flagship 420 Extra Pale Ale that includes three new versions of the classic beer. The new 420 variety pack includes SweetWater’s original 420 Extra Pale Ale and the new 420 Citrus Haze Hazy Pale Ale, 420 Mango Crush Pale Ale, and 420 Extra Chill Cold Pale Ale and is now available across the southeast and select markets across the country nationwide.
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Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024) – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with seven track and field athletes to share inspiring stories that celebrate performance, empowerment and community.
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The North Face and icebreaker Introduce Capsule Collection Inspired by Nature
DENVER, Colo. (Apr. 16, 2024) – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres.
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Rumpl Invests in Wholesale with New Leadership and Marketing Hires
PORTLAND, Ore. (March 26, 2024) – Rumpl, the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests in its wholesale channel and the company marks a decade in business.
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Norrøna Welcomes New Mountain Athletes to its Ambassador Team
OSLO (Feb. 29, 2024) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process, putting more than 250 hours of in-field testing across Norrøna’s range of gear. Additionally, Métailler will join other Norrøna ambassadors for the Total Norrøna Mountain Bike Experience at Canvas Telemark in May, which welcomes Norrøna fans to ride in paradise alongside brand ambassadors.
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Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
MANCHESTER, Vt. (February 27, 2024) —Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024.
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Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024) — Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost two days.
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Breckenridge Distillery Wins World’s Best Finished Bourbon at 2024 World Whiskies Awards
BRECKENRIDGE, Colo., Feb. 13, 2024 -- Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S., a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), celebrates the wins of World’s Best Finished Bourbon, America’s Best Finished Bourbon and Icons of Whisky Campaign Innovator of the Year: Highly Commended at the 2024 World Whiskies Awards.
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Orvis Releases New HeliosTM, Shattering Industry Standards with the Most Accurate Fly Rod Ever Manufactured
MANCHESTER, Vt. (Feb. 7, 2024) — Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its ground-breaking predecessor the Helios 3 (H3) and is 25 percent stronger and 10 percent lighter in hand. The result is an intuitive fly rod that is defining a new era in fly rod manufacturing.
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“100% Plastic Free? We Failed.” icebreaker’s uncompromising transparency on not yet achieving plastic-free goals
DENVER (Feb. 1, 2024) – In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand’s failure of only reaching 96.14% plastic-free fibres. In 2020, the brand set the “plastic-free goal by 2023”, at the time 87% of their fibres were natural or plant-based. Today, the brand highlights the acknowledgment of haven’t reached the goal but takes pride in all their remarkable achievements: while significant progress has been made, the final 4% will be even more rewarding.
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Breckenridge Distillery and Breckenridge Brewery Announce Fourth Edition of Sexy Motor Oil Whiskey and New Sexy Motor Oil Beer
BRECKENRIDGE, Colo., Jan. 30, 2024 – Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S., and Breckenridge Brewery, two subsidiaries of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced the fourth edition of Sexy Motor Oil, a limited release collaboration barrel-aged whiskey alongside a new collaboration, a whiskey-barrel aged beer, of the same name. The two iconic Colorado brands have come together to bring the two new releases of Sexy Motor Oil to lovers of both whiskey and beer this Valentine’s Day.
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Breckenridge Distillery Awarded 96 Points and Receives Double Gold and Gold Recognitions at This Year’s 2023 New York International Spirits Competition
BRECKENRIDGE, Colo., December 20, 2023 – Breckenridge Distillery, the world’s highest distillery and one of the most-awarded craft distilleries in the U.S. including winner of World’s Best Blended Whiskey, is proud to announce its latest Double Gold award for Breckenridge Bourbon Whiskey and two Gold awards for the Collectors Art Series, Breckenridge XO Cognac Finish and Breckenridge Dark Arts at the New York International Spirits Competition (“NYISC”) landing 96 points out of 100. Additionally, Breckenridge Distillery was named 2023 Colorado Cask Finish Distillery of the Year, adding to the previous four wins for the 2023 Colorado Whiskey Distillery of the Year. Colorado Whiskey Distillery of the Year.
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Salomon Foundation Expands to Support Local Organizations Across Europe and North America
The Foundation will support 20 organizations aligned with Salomon’s mission of getting people into the outdoors
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Backcountry Partners with Utah Avalanche Center to Promote Snow Safety
PARK CITY, Utah (Dec. 7, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season. This partnership dovetails Backcountry’s gear expertise with UAC’s educational expertise to help individuals be safer in the backcountry this winter.
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U.S. Ski & Snowboard Partners with Backcountry to Elevate Merchandise Program
PARK CITY, Utah (Dec. 6, 2023) – U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel.
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Backcountry Announces Sale of European Subsidiary, Bergfreunde
PARK CITY, Utah (Nov. 27, 2023) — Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce leverage and focus on amplifying its core business in the North American market.
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Backcountry Expands In-House Brands with Wholesale Partnerships
PARK CITY, Utah (Nov. 14, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able to shop these collections at select retailers nationwide, starting in fall 2024.
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Award-winning deuter Alproof Tour Avalanche Airbag Pack Lands With U.S. Retailers
BOULDER, Colo. (November 7, 2023) – deuter announces the latest addition to its acclaimed Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation within the outdoor sports industry. This state-of-the-art avalanche airbag backpack was meticulously designed for ski and splitboard touring in collaboration with Alpride, the industry leader in airbag system manufacturing. The deuter Alproof Tour is available now at select retailers and www.deuter.com.
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