MANCHESTER, Vt. (Feb. 7, 2024) — Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its ground-breaking predecessor the Helios 3 (H3) and is 25 percent stronger and 10 percent lighter in hand. The result is an intuitive fly rod that is defining a new era in fly rod manufacturing.
Read MoreDENVER (July 28, 2022) – icebreaker, the original merino apparel pioneers, has released the fifth installment of its annual Transparency Report, with a major focus on its switch to regeneratively grown wool. Through icebreaker’s partnership with The New Zealand Merino Company and its ZQRX program, the brand aims to incorporate regenerative practices across all the merino stations that supply its signature merino wool.
Read MoreOGDEN, Utah (July 11, 2022) — Salomon, a leader in the world of outdoor sports, celebrates 75 years with festivities in the brand’s hometown and a launch of a 4-part YouTube series honoring the brand’s rich history. The series reflects on the contributions it has made to winter sports, running, hiking and action sports since it rose from humble beginnings in Annecy’s historic old town.
Read MoreSALT LAKE CITY (JAN. 25, 2022) – The engineers at Salt Lake City-based DPS Skis have taken a leap forward on low impact, high performance products with the development and commercialization of renewably derived, algae-based sidewalls into all DPS Skis beginning in 2022. The collaboration between one of the largest U.S. ski manufacturers and materials innovation company Checkerspot, Inc. has produced a material and a fabrication technique that increases ski performance and decreases petroleum reliance while supporting the local Wasatch business ecosystem.
Read MoreLONGMONT, Colo. (Feb. 1, 2021) – Today, ORTOVOX, the global expert in avalanche rescue equipment, introduces the world’s first avalanche transceiver featuring voice navigation. DIRACT VOICE represents the culmination of years of research and development bringing together product designers and human behavioral experts to produce a transceiver that supports rescuers in every phase of a search, offering calm, clear commands to help provide steadiness when the survival of a partner is on the line. DIRACT VOICE will be available for purchase in September 2021.
Read More
