Mammut Sports Group Selects rygr as North American PR Agency
Carbondale, Colo. (July 21, 2026) — Mammut Sports Group, a global leader in premium alpine sports equipment and apparel, selects rygr, a Colorado-based integrated marketing agency specializing in active lifestyle and outdoor performance, as the new public relations agency of record. rygr will lead communications strategy for Mammut across North America, helping the brand grow its awareness in the outdoor communities it serves.
“Mammut has always been built for those who find purpose in the mountains, and we needed a partner who understood that world from the inside out,” says Matt Kaplan, Managing Director at Mammut. “rygr’s expertise in outdoor and mountain culture make them the right team to help us close the gap between our heritage and the next generation of American mountain athletes.”
Mammut has spent more than 160 years engineering gear for the mountains, building a reputation among climbers, alpinists, and backcountry travelers for uncompromising quality and safety innovation. This partnership builds that legacy, sharpening Mammut’s storytelling and expanding its footprint in the communities that shaped the brand from the start.
“Mammut has a rich history and authority in the outdoors, engineering gear that mountaineers and climbers have trusted for generations,” says Melissa Hlidek, President of rygr. ” As a Colorado-based agency deeply embedded in the outdoor industry, we’re excited to put our expertise to work helping grow Mammut’s presence here in North America. It’s a meaningful opportunity to support a brand that continues to show up for the outdoor community in authentic, lasting ways.”
A leader in the active lifestyle industry for over a decade, rygr has a proven track record of connecting brands to their most important communities. Mammut joins rygr’s portfolio of category-leading brands including HOKA, Lectric eBikes, icebreaker, Orvis, and Ariat, among others. The partnership officially kicked off on July 1.
About rygr
rygr is an integrated marketing agency based in Carbondale and Denver, Colorado. With services in earned and paid media and deep expertise in the active lifestyle, endurance, and performance markets, rygr brings brands closer to their most important communities. Learn more at rygr.us and follow us on Instagram and LinkedIn.
About Mammut
Mammut is a Swiss outdoor company founded in 1862 that offers mountain sports enthusiasts worldwide high-quality products and unique brand experiences. For over 160 years, the world’s leading premium brand has stood for safety and pioneering innovation. Mammut products combine functionality and performance with contemporary design. With its combination of hard goods, footwear, and clothing, Mammut is one of the leading head-to-toe suppliers in the outdoor market. Mammut Sports Group AG is active in around 51 countries and employs approx. 900 people. mammut.com
