Female-Led Powerhouses Unite: Oiselle Selects rygr as Agency of Record
Carbondale, Colo. (March 31, 2026) — Oiselle, a By Women, For Women performance-oriented apparel brand rooted in running, selects rygr, female-led integrated marketing agency specializing in active lifestyle and outdoor performance, as its agency of record for media and affiliate marketing.
“Oiselle is a brand with deep purpose and a fiercely loyal community,” said Melissa Hlidek, President of rygr. “We’re excited to serve as Oiselle’s agency of record for paid media and to build on that momentum with affiliate marketing this summer. It’s a meaningful opportunity to support a brand that continues to show up for women in authentic, lasting ways.”
Founded in 2007, Oiselle has built a strong following through premium performance apparel for women and a brand ethos centered on sisterhood, belonging and the transformative power of running. Through this partnership, rygr will help amplify Oiselle’s brand story and strengthen connections with new and existing audiences across key performance channels.
“We were looking for a partner who could help us accelerate growth without losing sight of who we are,” said Robin Vieira, Marketing Director at Oiselle. “rygr brings both the technical expertise and the category understanding to make that possible, and we’re excited for what’s ahead.”
The partnership officially kicked off with paid media on February 1, 2026, and will continue with affiliate marketing starting June 1, 2026.
About rygr
rygr is an integrated marketing agency based in Carbondale and Denver, Colorado. With services in earned and paid media and deep expertise in the active lifestyle, endurance, and performance markets, rygr brings brands closer to their most important communities. Learn more at rygr.us and follow us on Instagram and LinkedIn.
About Oiselle
Founded in 2007, Oiselle is a By Women, For Women athletic apparel company that has always loved to Go Fast, Take Chances. We make running apparel for female athletes of all ages, paces, and places and bring together a community of women who love to move, run, and fly. Learn more at oiselle.com and follow Oiselle on Instagram, @oiselle.
