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Superfeet Launches New Medical Division in North America

rygr May 17, 2023

Superfeet structures to become the complete orthotic partner for medical practitioners

FERNDALE, Wash. (May 17, 2023) – Today, global insole industry leader Superfeet launches Superfeet Rx, a new division of Superfeet Worldwide dedicated to serving podiatrists, physical therapists, chiropractors and sports medicine practitioners, with a suite of solutions from scanning and assessment technology to truly custom 3D printed orthotic devices, and a complete assortment of time-tested over-the-counter solutions.

“With Superfeet Rx, we’re hyper-focused on serving the diverse needs of healthcare professionals, so they can provide exceptional care and treatment to their patients.” says Matt Palma, Chief Sales Officer of Superfeet. “The new division builds upon our 46-year heritage of creating premium over-the-counter orthotics, adding advanced technology for assessment and best-in-class 3D printed custom orthotics for North America’s most forward thinking medical practitioners.”

To meet the unique demands of the medical market Superfeet Rx will partner with leaders in technology, 3D printing and custom orthotics to create a one stop shop for the best tools in the industry. The division will complement the product offering with a sales team expert in the needs of podiatrists, physical therapists, chiropractors and sport medicine practitioners, a dedicated customer care team, and new programs flexible enough to meet the needs of a variety of practice environments.

Among the solutions Superfeet Rx offers is the Materialise Kinetic Suite, a 100% digital workflow designed to quickly capture accurate, real-time dynamic patient data and create truly custom 3D printed orthotics based on AI-generated corrections. Using the Materialise Kinetic Suite, practitioners can efficiently and objectively assess and evaluate balance and gait, perform objective clinical assessments, define optimal treatment plans, track patient progress, and create custom orthotics precisely tailored to the needs of each patient.

“The Materialise Kinetic Suite is user-friendly, and its genius lies in its simplicity. It’s been eye-opening. I’m such a hands-on guy, but with the Kinetic Suite, I can just sit back, trust the system, and get very good results with the orthotic,” said Dr. Marcus Munger, Munger PT.
Through Superfeet Rx, practitioners also have access to Phits custom orthotics — 3D printed orthotics that are more precise, thinner and lighter than traditional custom devices.

Phits 3D printed orthotics are available in seven form factors:

·      Ski orthotics are available in a full-length print base, perfect for alpine or nordic skiing boots.

·      Comfort orthotics are ideal for everyday shoes or semi-orthopedic shoes for people with an average foot width.

·      Cycling orthotics are a full-length orthotic designed for optimal power transfer from the forefoot to the pedal.

·      Golf orthotics are perfect for golf shoes, providing optimal comfort for a full day on the links.

·      Safety orthotics are available in comfort, narrow or wide width and electro-static dissipation properties.

·      Running orthotics are ideal for professional or recreational runners with a customizable cushioned polyurethane.

·      Soccer orthotics provide stability and are designed narrow to be used for turf and track sports.
Through Superfeet Rx clinicians also have access to a wide range of Superfeet over-the-counter orthotics, ensuring immediate access to cost-effective solutions for every patient, type of foot and activity.  Designed with a distinct shape, Superfeet OTC orthotics provide targeted support to redistribute stress and strain on the entire body, with several styles approved by the American Podiatric Medical Association.

Benefits of integrating Superfeet Rx solutions into a clinician’s practice include:

·      Digital foot assessment technology provides a modern and streamlined patient experience and allows for a more precise analysis of a patient’s gait and foot anatomy, which leads to more accurate orthotic design, effective treatments and better outcomes, leading to improved patient satisfaction.

·      3D printed highly customized orthotics tailored to each patient’s individual needs and foot anatomy, resulting in a more comfortable and effective orthotic. Available in days, not weeks, reducing patient wait times and allowing for quicker treatment.

·      3D printing is a more sustainable process, as the technology uses only the necessary amount of material and simplifies the supply chain as it can be manufactured locally.

·      Direct access to Superfeet OTC devices ensures practitioners can provide an immediate, affordable solution for every patient, type of foot and activity.

For media inquiries, please contact Rob Steffens,

For more information about Superfeet Rx, please visit


ABOUT SUPERFEET WORLDWIDE, LLC: For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit

ABOUT SUPERFEET Rx: Superfeet Rx is the complete orthotic partner for North America’s most forward-thinking medical practitioners, offering a wide range of solutions, from digital assesment tools to custom 3D printed prescriptive orthotic devices and a complete selection of Superfeet over-the-counter orthotics.  Established in 2023 to meet the unique demands of podiatry, physical therapy, chiropractic, and sports medicine practitioners, Superfeet Rx is a division of orthotics industry leader Superfeet Worldwide.For more, visit