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deuter, ORTOVOX Expand U.S. Footprint with New Boulder Headquarters

rygr May 16, 2023

Two leading outdoor brands experience sustained growth in the U.S., prepare for new corporate headquarters, fulfillment partnership

BOULDER, Colo. (May 16, 2023) — deuter, the global leader in backpacks and outdoor equipment, and ORTOVOX, the expert in avalanche rescue equipment and wool mountain apparel, have announced the move of their U.S. corporate headquarters to Boulder, Colorado. Both bands, owned by German-based Schwan-STABILO Outdoor, have employed NRI 3PL, a world-class third-party logistics partner based in Fontana, California, to provide fulfillment services across their U.S. networks.

“deuter and ORTOVOX have experienced sustained growth over the last decade and pandemic-related trends accelerated this in recent years. We initially outgrew our warehouse facility four years ago and have expanded our footprint multiple times since 2020. This move will allow us to scale more efficiently in the U.S., and in turn, we will be able to bring product into the U.S. market faster, improving our already highly rated customer experience,” said Jonathan Degenhardt, managing director at deuter USA and ORTOVOX USA. 

The new 9,000-square-foot headquarters in Boulder will provide a modern and spacious workspace for deuter and ORTOVOX employees, including the marketing, sales, customer service, e-commerce, and finance departments. The space will also feature newly designed showrooms for each brand. The move takes deuter and ORTOVOX 12 miles south from their current U.S. headquarters in Longmont, Colorado.

“Having both deuter and ORTOVOX co-locate in a modern, collaborative workspace is something we’ve really been looking forward to. Over the next few months, we’ll refresh the space with newly designed showrooms and improved capabilities to build a productive environment for each brand and our partners,” said Degenhardt. 

The new partnership with NRI 3PL will provide ample capacity for the growing demand of both brands, with comprehensive fulfillment, freight and inventory management services that all ensure the efficient delivery of products to customers across North America.

The move to NRI 3PL has been set in motion, with a transition to be completed by July 2023. The move to the new office space in Boulder is also underway, with plans to be settled as early as June 2023. 

Additionally, the German parent company that owns deuter and ORTOVOX, among other outdoor and cosmetic brands, Schwan-STABILO, is amending its corporate name to Schwan-STABILO Outdoor USA, Inc. deuter and ORTOVOX will remain separate business entities, and operations will continue uninterrupted.

For more information, please contact Senior Account Manager Maria Brickman:

About deuter: From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 120+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation of philosophers, women, pranksters, and rock n’ rollers to get outside and experience mountain adventures the way they want to.

About ORTOVOX:ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche rescue equipment and wool apparel designed specifically for ski touring, freeriding, mountaineering, alpine climbing and alpine touring. Since its founding in 1980, ORTOVOX has stood for a sophisticated approach to protection and comfort in the mountains, characterized by the responsible treatment of people and nature. As pioneers in avalanche rescue, ORTOVOX has played a key role in developing emergency equipment and targeted training measures for mountain sports, with protection as the brand’s most important value. This protective ethos includes safe and fair working conditions for its employees, setting the highest animal welfare standards on the brand’s Tasmanian Merino farms and ensuring environmentally friendly manufacturing of its products.

 About NRI 3PL:  NRI is a leading 3PL specializing in premium apparel, footwear, and accessories fulfillment throughout North America. Our innovative solutions and personalized approach enable us to help businesses streamline their supply chain operations, reduce costs, and improve customer satisfaction so they can focus on building their brand.

Contact: Maria Brickman 

970-236-1668 ext. 2104