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Gill Fishing Signs Multi-Year Sponsorship of MLF Toyota Series and Phoenix Bass Fishing League

rygr January 25, 2023

Premium apparel brand bolsters continued investment in fishing with three-year commitment to MLF

BUFORD, Ga. (January 25, 2023) — Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass Fishing League.

“Gill Fishing is rooted in tournament bass fishing, and we’re excited to enter into this long-term relationship with MLF by supporting the grassroots levels of this sport, which is the heart and soul of tournament fishing,” says Dominic McCarthy, Gill North America’s executive vice president. “This multi-faceted partnership will allow us to showcase our products’ technical capabilities. Whether you’re chasing a dream to reach the top of the sport or simply enjoy competing on the weekend, Gill Fishing’s apparel was designed to meet the unique demands of tournament anglers and allows them to perform their best in any condition.”

As an official sponsor of the Toyota Series and Phoenix Bass Fishing League, Gill Fishing will have a strong onsite presence at all 142 events. Gill Fishing will also have a booth at the MLF REDCREST Outdoor Sports Expo and opportunities to activate at all MLF5 events in 2023.

“Many of our tournament anglers rely on Gill Fishing products to keep them dry and comfortable on the water,” says Kathy Fennel, MLF executive vice president & general manager. “It’s always exciting for us to welcome a new sponsor to Major League Fishing, and we’re proud to showcase the Gill Fishing brand to our loyal MLF fans.”

For 2023, Gill Fishing is offering several styles of foul weather bibs and jackets tailored for specific climates, performance fishing shirts and hoodies that are highly breathable and provide UV protection, and a new line of deck boots that deliver confident traction while keeping feet dry and comfortable. To learn more about Gill Fishing’s apparel and the rigorous testing each product must pass, visit  

For complete details and updated MLF tournament information, visit For regular Toyota Series and Phoenix Bass Fishing League updates, photos, tournament news and more, follow MLF5’s social media outlets at Facebook, Instagram, and YouTube.

For more information about Gill Fishing, please email Senior Account Manager Chris Hong:

About Gill Fishing: Trusted by sailors for more than 40 years, Gill Marine launched Gill Fishing to meet a growing demand for durable and reliable technical fishing apparel. By leveraging its rich marine heritage and product development expertise, Gill Fishing has created a versatile line of premium apparel trusted by anglers to protect them from the worst elements of every season.

About Major League Fishing: Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement, and fish care.