Skip to Content

Rumpl Kicks Off New Year with Strategic Leadership Growth

rygr January 24, 2023

Outdoor blanket brand hires Kris Fry as creative director and promotes internal team members  

PORTLAND, Ore. (Jan. 24, 2023) Rumpl, the category leader in premium outdoor blankets, announces the hiring of Kris Fry as Creative Director and internally promotes three team members, elevating AshLee Anderson to Director of Marketing, Michael Archer to Director of Global Operations and Emily Darby to Director of Supply Chain Planning. This new phase of hiring and director-level promotions marks a strategic period of growth for Rumpl, highlighting a robust team dedicated to introducing the world to better blankets.

Kris Fry joins the Rumpl team effective immediately, bringing over a decade of creative driven strategy from the agency and brand side to help push Rumpl to its next phase of creativity and purpose-led branding. Fry recently served as Global Creative Director at Smartwool, where he led the creative strategy and design for over five years. Before Smartwool, Fry worked at agencies like Factory Design Labs, where he led the creative department for brands like Oakley, The North Face, SCOTT Sports, Coors and Eddie Bauer.

“Wylie and the entire Rumpl team have built a unique brand and I am thrilled for the opportunity to be the next Creative Director. Throughout our conversations, I was continually inspired by the team, the vision, and the bright future for Rumpl. I share the same passions for purpose-led brand building and innovative product designs and emotional storytelling — all of which will be used to fuel an incredible ride,” says Kris Fry, Creative Director at Rumpl.

In addition to Fry, Rumpl invests in its current team by promoting talent from within across key departments, including:

·       AshLee Anderson, Director of Marketing

·       Michael Archer, Director of Global Operations

·       Emily Darby, Director of Supply Chain Planning

“Working in operations at Rumpl through a period of rapid growth has been the most challenging and rewarding experience in my career to date. In turn, I’ve also learned more than ever with the help of great mentorship and leadership. I look forward to helping forge the path ahead for the operations team as the brand continues to be a category leader. The sky’s the limit for the talented group Rumpl has assembled,” says Michael Archer, Director of Global Operations.

For more information on Rumpl, please contact Senior Account Manager Maria Brickman at

About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go … or when you don’t go anywhere.


Rumpl Contact:

970-924-0704 ext. 2104