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Finnish Brand Blends Style and Function in Limited Edition Suunto 7, Suunto 3 Launch

rygr November 17, 2020

Just in time for the holidays, Suunto releases one-of-a-kind, microfiber textile straps on the award-winning Suunto 7 and Suunto 3


HELSINKI, Finland (Nov. 16, 2020) — Suunto, the global leader in sports watches, dive computers aand precision instruments, blends style and function in time for the holidays with the release of limited edition Suunto 7 and Suunto 3, featuring the first-of-its-kind, fully microfiber textile watch strap. The new strap delivers increased flexibility for an uncommonly comfortable and secure fit, with breathability and moisture-wicking while exercising and a smart aesthetic for those important video conference calls.

“Silicon and rubber straps are functional for working out, but can leave something to be desired for athletes who wear their watches 24/7. With our new microfiber straps, we’ve created an accessory that adds to the comfort and wearability of our Limited Edition Suunto 7 and Suunto 3, which means you can wear them throughout the day, while at work and at play,” -Suunto President Heikki Norta.

In time for the holiday season, the special edition Suunto 7 will feature a graphite bezel and graphite microfiber strap and include a silicon strap packaged in a premium gift box. The new Suunto 3 edition is available in two options: an all-black and light gold colorway with complimenting microfiber straps.

2020 has been an unprecedented year for many and throughout the year Suunto has focused on helping the community adjust to a new normal. Through substantial software updates, Suunto is working to inspire folks around the world to get active, keep moving, set goals, track trends, and more confidently explore the outdoors.

Launched this year, the Suunto 7 is the first wearable of its kind to deliver a perfect marriage between sport watch and smartwatch utilizing Wear OS by Google and powered by the Qualcomm® Snapdragon Wear™ 3100 Platform. The Suunto 3 is a slim, lightweight fitness watch with more than 70 sports pre-loaded, sleep-tracking features and an adaptive training guidance feature that functions like a personal trainer.

The Suunto 7 (MSRP: $479) and Suunto 3 (MSRP: $229) with the all-new microfiber watch straps are available for purchase at on November 16, 2020.

For more information, please contact Emily Banks at (US) or Matt Mitchell at (Global).

About Suunto: We stand for adventure. Pioneering exploration has been in our DNA since 1936, when Finnish orienteer Tuomas Vohlonen set out to create a more accurate compass, and subsequently invented a new method for manufacturing liquid‐filled compasses. Today Suunto is at the forefront of design and innovation for sports watches, dive computers and instruments used by adventurers all over the globe.

Eighty-four years removed from our founding, we are proud that Suunto products can take a beating, but are also designed with an everyday aesthetic that reflects our Nordic identity. Suunto’s headquarters and factory are still in Finland. We are part of Amer Sports along with sister brands Salomon, Arc’teryx, Peak Performance, Atomic, Wilson and Precor.

Wear OS by Google is a trademark of Google LLC. Wear OS by Google works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store) or iOS. Supported features may vary between platforms and countries with compatibility subject to change.