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Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade

rygr January 21, 2020

South African overland brand releases roof rack kit for the 2020 Land Rover Defender 110


LOS ANGELES (Jan. 21, 2020) – Front Runner Outfitters launches a new rack design, engineered specifically for the highly-regarded 2020 Land Rover Defender 110. This visually sleek rack combines core overlanding quality with a cohesive design that seamlessly matches the exterior styling of the Defender 110. Building on its trusted reputation, the South African-based adventure travel gear company delivers top-notch manufacturing and proven durability for the highly anticipated return of Land Rover’s Defender with the launch of the Front Runner 2020 Defender Rack.

“We have been pioneering and inventing modular roof racks for the Land Rover Defender for over 25 years,” says Founder and Chairman of Front Runner Outfitters, Stanley Illman. “We have pushed this new rack to the limits on hundreds of thousands of miles in extremely harsh terrain. That’s the standard we have at Front Runner so when we launch a product, we know it’s ready.”

The Front Runner 2020 Defender Rack is designed with an aluminum tray, a 3CR12 stainless-steel vehicle mounting system, and zero plastic, which sustains its integrity in harsh weather. With a static load rating of 740 pounds, which easily meets Land Rover’s recommended maximum dynamic load rating of 370 pounds, this rack can withstand the stress of any adventure, on-road or off-road, simultaneously saving fuel and lessening vehicle wear.

The Front Runner 2020 Defender Rack kit contains all of the components needed to mount the cargo rack to a 2020 Land Rover Defender, including the aluminum tray, wind deflector and foot rails. The mounting system easily bolts to the existing mounting points on the body of the vehicle, eliminating the need for drilling. The patented mounting solution delivers trusted quality and strength necessary for extreme overlanding expeditions without compromising the streamline, modern look of the rugged SUV.

The rack is built with T6 aluminum and 3CR12 stainless steel and is coated in black epoxy powder, one of the industry’s most durable and lasting finishes. The entire roof rack system weighs approximately 78 pounds. It is a lightweight yet tough roof rack that can be easily adjusted or removed for daily needs. Front Runner Outfitters markets 55+ accessories that attach to the roof rack for keeping gear safe and secure, whether you are headed out for a long overland expedition or weekend trip.

“We are really excited with how the Front Runner 2020 Defender Rack turned out. The rack and available accessories not only complement the new Defender’s style and aesthetic, but also the proven capability and durability,” says Illman.

The Front Runner 2020 Defender Rack will be available world-wide upon delivery of the new Land Rover  Defender. For more information or to be added to Front Runner’s interested list, please visit

Please direct media inquiries to Account Manager Eric Hockman at

About Front Runner Outfitters: Front Runner Outfitters was born from the need for smarter, more durable vehicle-based adventure travel gear. A group of dissatisfied friends from South Africa combined their backgrounds in engineering, design, manufacturing and off-road racing to develop innovative and tough roof racks, water tanks, tents, awnings, drawer systems and camping accessories. Front Runner Outfitters’ manufacturing facility outside of Johannesburg, South Africa uses world class state-of-the-art manufacturing practices to produce quality products with intelligent design:

Contact: Eric Hockman
970-924-0704 ext. 189