WOW Creator Houses

Fun-fueled Influencer Experiences

Challenge:

WOW Watersports, a leading brand behind a variety of water inflatables for pools, lakes, rivers, and the ocean, sought to expand its content portfolio and grow its audience and brand awareness on popular social media platforms, while also driving DTC website traffic.

Solution:

To achieve these goals, rygr designed and executed a creator campaign centered around content capture moments with popular influencer personalities. Utilizing our discovery and monitoring tools, rygr identified 12 potential partners that were brand-right with age-appropriate children.

Over two weeks, rygr and WOW conducted shoots at lake houses in North Carolina that were stocked with everything they needed to capture authentic content ahead of the summer season. Prior to their arrival, we provided detailed creative briefs for each family and hosted pre-trip calls to prepare them for the activation. Coordinating travel for groups this size can be complex and time-consuming, and rygr managed this process for the client from start to finish.