Mammut Continues to Accelerate Growth With its New Partner CPE
From Switzerland to mountain communities around the world, Mammut continues to shape the future of mountain sports through innovation, quality and a commitment to responsibility.
Lenzburg, Switzerland | Mammut Sports Group AG (“Mammut”), the Swiss mountain performance brand founded in 1862, announced today that CPE, a leading Chinese alternative asset manager with a global perspective and extensive international investment experience, has signed an agreement to acquire Mammut from Jacobs Capital.
When Jacobs Capital invested in Mammut Sports Group in 2021, the ambition was clear: unlock the large potential of one of the most respected brands in the outdoor industry. And since then, Mammut has delivered one of the most remarkable transformation stories in the
outdoor industry.
Under Jacobs Capital’s ownership and the leadership of Mammut’s management team, Mammut strengthened its product offering across apparel, footwear, and hardware, drove continuous technical innovation, sharpened its brand positioning as the leading mountain performance brand, and internationalised across all continents, outpacing the market, with exceptional growth achieved in key Asian markets such as China and Japan.
Significant investments in supply chain capabilities, operational processes, technology, brand, and talent have created a robust, internationally diversified, and digitally enabled platform for future growth. These efforts produced exceptional results. Since Jacobs’ investment, Mammut’s total revenues have grown at a double-digit compound annual growth rate, revenues outside of Europe now represent well over 50%, and operating profit margins have more than doubled.
Having successfully completed this phase of Mammut’s transformation, Jacobs Capital and Mammut’s leadership team see this as the right moment to introduce a new long-term growth partner: CPE will support the Swiss company in its further global growth acceleration,
particularly Asia and North America.
Philippe Jacobs, Co-Chairman and Founder of Jacobs: “We are immensely proud of what Mammut and its people have achieved. When we acquired the business, we saw the opportunity to build on the foundations of one of the world’s great outdoor brands. Together with an outstanding leadership team, we have modernised the company from the inside out: investing in its people, technology and systems; elevating its products and brand; accelerating its international development; and materially improving its operating model. We are particularly proud that this transformation has been achieved while protecting the authenticity, technical excellence and Swiss heritage that make Mammut unique.”
Heiko Schäfer, CEO Mammut Sports Group AG: “Together with Jacobs Capital, we have achieved an extraordinary transformation. Mammut today is stronger, financially and operationally, and more globally relevant than ever before. We are deeply grateful for Jacobs Capital’s partnership and support. As we look ahead, we see substantial opportunities to continue growing the brand further internationally. We have a strong strategy and business plan. And we are convinced CPE is
the right partner for this next growth phase while preserving the values, heritage and identity that make Mammut unique. For our employees, customers and partners, the message is simple: Mammut’s identity and obsession with quality & performance remain unchanged, our strategy is on track, and our global journey is only just beginning.”
CPE is a leading China-based alternative asset manager with a global perspective, and takes a long-term, value-oriented approach to investing in leading companies across a diverse range of themes and sectors, including the full AI value chain, advanced manufacturing, consumer, healthcare and infrastructure. CPE has a strong track record of helping enterprises expand internationally while also supporting global brands in strengthening their presence in China and the wider Asia-Pacific region. Based on its expertise, resources, and networks, CPE will support Mammut to accelerate further:
Mark Mao, Managing Director of CPE, commented: “It is both a privilege and a responsibility to become the next steward of Mammut. Following the completion of the transaction, CPE is fully committed to preserving and building upon the brand equity, technical excellence and authentic heritage that have made Mammut one of the world’s most respected outdoor brands, while supporting its continued global expansion. We would also like to thank Jacobs Capital and the Mammut management team for the strong foundation they have built. We look forward to partnering with the entire Mammut team to build on this success and take the company to its next stage of growth.”
What makes Mammut successful today will remain unchanged under new ownership: Mammut’s headquarters, including core innovation, design, and development functions will remain firmly anchored in Seon/Lenzburg, Switzerland. CEO Heiko Schäfer and the existing leadership team will continue to lead the company and remain committed to its Swiss roots, technical performance, product quality, sustainability and deep connection to the mountain sports community.
About Mammut
Founded in 1862, Mammut is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for 160 years. Mammut products combine functionality and performance with contemporary design. With its combination of hardware, footwear, and clothing, Mammut is one of the most complete suppliers in the outdoor market. Mammut Sports Group AG operates in around 51 countries and employs approx. 900 people.
mammut.com
About CPE
CPE is an alternative asset manager with extensive China experience and, at the same time, an international perspective. With a long-term vision and value investment strategy, CPE provides innovative investment solutions to leading enterprises across a diversified range of themes and sectors, including the full AI value chain, advanced manufacturing, consumer, healthcare, and infrastructure. Currently with its successful long-term performance, CPE’s funds under management are supported by over 200 domestic and international institutional investors across North America, Europe, Asia and the Middle East. The core investment team has completed more than 300 investments globally and has an outstanding track record in multiple USD and RMB funds with a total AUM exceeding RMB150 billion, enabling the firm to accumulate key sector knowledge and a widespread business network. With a solid investment and research process, strong sector expertise and professional portfolio management capabilities, CPE builds long-term relationships with its portfolios to drive their value creation and sustainable growth. Currently, CPE has established offices in Beijing, Shanghai, Hong Kong, New York, London, Tokyo and Abu Dhabi.
cpe-fund.com
About Jacobs Capital
Jacobs Capital is a European private equity investment firm backed by family capital. It combines the flexibility and long-term perspective of a family enterprise with the active ownership and professionalism of private equity. Jacobs Capital invests €100-300 million to acquire majority stakes in high-quality European businesses and works closely with management teams to build great companies for the long term. The firm focuses on the Consumer, Business Services, Education and Healthcare sectors, supporting sustainable growth through international expansion, strategic investment, add-on acquisitions and operational improvement.
jacobscap.com
