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Ariat Named Official Partner of Tannahill’s Tavern & Music Hall

rygr October 17, 2023

Iconic Western footwear & apparel brand adds fun, interactive enhancements to booming venue in Fort Worth, Texas

SAN LEANDRO, Calif. (Oct. 12th, 2023) – Ariat International, the leader in innovative Western, English and Work footwear and apparel, entered a multi-year partnership with Tannahill’s Tavern & Music Hall as Official Partner. The venue, owned by celebrity chef, Tim Love, is located directly across the street from one of Ariat’s popular brand shop destinations in Mule Alley at the Historic Fort Worth Stockyards. The two businesses have a strong influence on the culture within the Fort Worth community, making for a fun and organic partnership that will enhance the consumer experience for locals and visitors alike.

“Partnering with Tim Love and the Tannahill’s team presents us with new ways to further engage with the Fort Worth community,” says Ariat vice president of partnership marketing, Susan Alcala. “Our shared values and innovative spirit make for a seamless opportunity to create memorable experiences around fashion, food, and music.”

Tannahill’s serves as a tavern, lounge and music hall, bringing together world-class musical performers with premium food and drink. With this new partnership, guests can experience Ariat touches throughout the venue. Ariat customers can purchase cowboy boots at the Ariat shop, then follow the co-branded Gobo-light crosswalk to the Tannahill’s lounge for free customization in the Ariat Boot Branding Chair. Tannahill’s will also serve a signature “Ariat ‘Boot Stitch’ Cocktail” alongside fan-favorite dishes including their famous smoked brisket enchiladas. The 26,000 square foot music hall will be adorned with co-branded logos and offer access to smaller banquet-style rooms for private events. The Ariat x Tannahill’s partnership is all about having fun and creating a memorable experience for concert goers and patrons who visit the venue.

“Our new partnership with Ariat brings a whole new dimension to the Tannahill’s experience,” says Chef Tim Love. “First, Ariat is our next-door neighbor, second, they share our team’s commitment to quality and, finally, like us, they choose to have FUN while creating world-class experiences! We’re thrilled to feature the new Ariat x Tannahill’s experiences in our respective locations in the beloved Fort Worth Historic Stockyards.”

Patrons won’t be the only ones to experience the Ariat x Tannahill’s partnership. Tannahill’s roster of world-class performers will receive VIP treatment with a hometown feel. Tailored Ariat footwear and apparel will be provided to each artist along with thoughtful gifts and accessories. The green room will be stocked with curated food and refreshments and each artist will have the option of taking the “Ariat ‘All-In’ shot” to calm pre-show nerves. Finally, artists can leave their mark by signing the Ariat Wall of Fame with an open invitation to return and sign it again in the future. Since Tannahill’s debut last year, the stage has been graced by some of the biggest musical acts in the country, including the Jonas Brothers, Ludacris and Blue October, and is currently booking out through February 2024.

Tannahill’s Tavern & Music Hall is open seven days a week and is located at 122 E Exchange Ave., Suite 200, Fort Worth, TX. Concert goers can check out the music hall events calendar for weekly performances and see their favorite artists take to the Ariat stage.


About Ariat International, Inc.
Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.

About Tannahill’s Tavern & Music Hall
Located in the heart of Fort Worth’s Stockyards, Tannahill’s Tavern & Music Hall is a live music venue, restaurant, and private event space opened in 2022 in the historic Mule Alley redevelopment. The venue is a collaboration between Fort Worth’s critically acclaimed Chef Time Love and Live Nation.

 Named for Chef Tim Love’s son, Tannahill’s is the new premier live entertainment venue in Fort Worth, Texas. The complex boasts a robust schedule of performers spanning diverse musical genres from red dirt country to hip hop. Tannahill’s features state-of-the-art audio and lighting capabilities and accommodates up to 1000 concertgoers in general assembly and three 20-person VIP suite options. Additionally, the landmark mule barn is equipped with extensive kitchen facilities designed to accommodate pre-event dining, full concert concessions and ambitious multiple course meals for up to 500 guests for weddings, family reunions, and other social and corporate events.


 Media Contact:
Kevin McCormack
Ariat International