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Superfeet Welcomes New CEO to Lead Brand Growth Initiatives

rygr June 13, 2023

Insole industry pioneer appoints Trip Randall as chief executive officer

FERNDALE, Wash. (June 13, 2023) – Superfeet, global insole industry leader, announces the hiring of new CEO, Trip Randall. With a wealth of domestic and international footwear industry experience, coupled with his people-first leadership approach, Randall is poised to lead Superfeet into a promising future, driving growth, innovation and continued success.

“Hearing stories of how Superfeet has changed the lives of users by elevating performance levels, assisting with daily pain management and even simply helping people get through the workday is truly inspiring,” says Randall, incoming CEO of Superfeet. “A common thread for me with companies I admire most is that they have a deep set of values, incredible team spirit and a loyal passionate fanbase. Superfeet has all three and I am excited to be part of accelerating the trajectory of growing Superfeet’s loyal customer base worldwide.”

Randall’s experience in the footwear market stems from more than 23 years working across a diverse range of positions at Nike, including vice president and general manager of Nike Running in North America, global vice president and general manager of and vice president of global sales and marketplace for Nike Kids. Randall has a proven track record of implementing product growth strategies across direct-to-consumer and multi-channel retail landscapes, spearheading dynamic e-commerce visions and maintaining a results-oriented mindset that focuses on sustainable and profitable growth. Most recently, Randall served as the global brand president of Denon, one of Japan’s leading manufacturers of audio, home theater and software products, where he led the repositioning of the brand and drove record sales results.

“Trip’s appointment to lead Superfeet marks an exciting new chapter in our company’s journey,” says John Rauvola, outgoing CEO of Superfeet. “With his remarkable vision, strategic mindset, and deep industry knowledge, Trip is exceptionally well-positioned to lead Superfeet into the future as we experience growth in international markets, focused investments in technology and an expanded commitment to serving medical providers through Superfeet Rx, our new medical division, all while continuing to foster our deep commitment to long-standing retail partners.”

Randall becomes just the third CEO in the 46-year history of Superfeet, joining the brand after an extensive search to replace Rauvola, who led Superfeet for the past decade and announced his plans to retire late last year. Under Rauvola’s leadership, Superfeet achieved unprecedented growth, all while staying true to the brand’s core values and commitment to excellence. The company’s dedication to innovation and customer satisfaction propelled it become a recognized industry leader, earning accolades for its outstanding contributions and community recognition for philanthropy.

“I would like to extend my heartful gratitude to the exceptional team at Superfeet,” says Rauvola. “It is through their unwavering dedication, hard work, and commitment to always doing what’s right that the Superfeet brand has achieved remarkable success. I have full confidence that under Trip’s leadership, the Superfeet family will continue to thrive, innovate and make a lasting impact in people’s lives.”

For media inquiries and more information about Superfeet’s new CEO, please contact Rob Steffens,


ABOUT SUPERFEET WORLDWIDE, LLC: For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit