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Primus North America Retains Award-Winning Sespe Group

rygr July 19, 2022

Outdoor cookware brand partners with award-winning sales agency in Western States 

LOUISVILLE, Colo. (July 19, 2022) — Primus, the Swedish cooking equipment brand, partners with industry leading independent sales agency, Sespe Group, for regional representation in California, Arizona, Nevada, and Hawaii. The Sespe Group represents a wide range of premium outdoor brands in the hike, climb, ski, run, bike, and lifestyle categories, including Outdoor Research, Scarpa, Petzl, Cotopaxi, and Big Agnes. 

“We are excited to welcome Chris Morissette and the rest of the Sespe team to the Primus family,” says Scott Duer, director of sales for Primus. “Sespe’s portfolio is a perfect complement to the Primus brand and we are sure that the talented team at Sespe Group will bring a wealth of knowledge and deliver best-in-class support to specialty retailers and their customers.”

In 2021, the Sespe Group won key awards across the outdoor sales agency space, including Rep Agency of the Year for Outdoor Research, REI Rep Agency of the Year for Big Agnes and Petzl’s Rep Agency of the Year. Sespe Group Founder and Principal Chris Morissette, based in California, spent the past seven years on the board of Friends of Joshua Tree, an organization focused on preserving climbing at Joshua Tree National Park.

“Sespe Group is honored to represent Primus as a leading innovator in stoves, cutlery and cooking equipment,” says Morissette. “The brand’s commitment to high-quality products and environmental initiatives makes it an excellent addition to our roster of premium outdoor brands.”

To contact the Sespe Group, please email Chris Morissette at

For media inquiries, please contact Rob Steffens,

About PRIMUS: The Swedish company PRIMUS has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for is reliable safe and innovative products, mainly produced in Europe, that make people enjoy their outdoor adventures – both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide. PRIMUS AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB.

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