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RapidPure® Introduces Best in Class Water Purification Collection

rygr June 2, 2022

The innovative new water treatment platform combines filtration with purification to provide advanced protection from 99.99% of waterborne viruses, parasites, bacteria, and more

Image Courtesy Adventure Ready Brands

Littleton, N.H. (June 2, 2022) – The team at New Hampshire-based RapidPure is excited to announce their new water treatment collection with five innovative products that empower consumers with a faster, easier, and more convenient way to filter and purify drinking water wherever their adventures take them.

Designed for outdoor enthusiasts, world travelers, and adventurers of all sorts, RapidPure’s offering of best-in-class purification products is built around their innovative new POD (Purification On Demand) platform, a rugged and highly adaptable cartridge that combines filtration with the purifying power of electro-adsorptive UltraCeram® technology to provide unparalleled protection from 99.99% of harmful viruses, bacteria, cysts, and protozoa.

In addition to advanced virus protection, RapidPure designed this collection with speed and ease of use in mind, layering OpenPore technology into the POD system to dramatically increase flow rates and immediately deliver safe, clean water without the hassles of pre-filtering, post-filtering, or additional special handling requirements. The system also offers increased longevity with a 75-gallon lifespan.

“With this new and revamped RapidPure collection, we’re confident that we’re delivering the most complete and innovative water treatment solution on the market,” says Garrett Cox, SVP of marketing at RapidPure’s parent company, Adventure Ready Brands. “We incorporated feedback from our customers in order to simplify and improve our existing product line to make it the most robust system on the market. We addressed filter performance, ease of use, and aesthetics across the collection, all while maintaining the highest quality at a competitive price point.”

The updated POD seamlessly plugs into four different hydration formats, allowing consumers to choose their own adventure wherever the trails take them. The collection includes an ultra lightweight drinking straw, two premium water bottles, and a versatile multi-use adapter that enables convenient connections to hydration packs, standard 28mm bottles, and gravity filters.

The flagship Purifier + Insulated Bottle is a real standout in the assortment. With premium double-walled steel construction, it keeps water colder for longer and allows for quick and easy access to safe, great-tasting water with every sip. In addition, its sharp, modern design makes it an ideal companion on any adventure, whether you’re backpacking across Europe or filling up at the airport.

“RapidPure offers a simple solution for a complex task, designed for wherever your adventures may lead you,” says Cox. “From outdoor enthusiasts, travelers, students, and anyone that needs purified water on demand, we’re proud to offer these new form factors and longer-lasting purification so consumers can stay hydrated wherever they go.”

The complete collection includes:

–       Ultralight Purification Straw (MSRP $29.99)

–       Multi-POD Purification System (MSRP $44.99)

–       Purifier+ Bottle (MSRP $49.99)

–       Purifier+ Insulated Bottle ($99.99)

–       9 Liter Gravity Purifier ($99.99)

RapidPure’s products are available for purchase directly at You can also find them on Amazon and at select national retailers including REI, Bass Pro Shop, and Sportsman’s Warehouse. Please direct all media inquiries to Senior Account Manager Kevin McCormack at

About RapidPure: RapidPure exists to inspire adventure with effective water purification products that empower consumers with the confidence they need to truly enjoy the great outdoors. Far more than filters, all RapidPure products purify to remove more than 99.99% of viruses, parasites, and bacteria for safe, great tasting water. Each product is independently-tested by a 3rd-party laboratory to exceed US EPA standards for clean water. 

About Adventure Ready Brands: Founded in the heart of New Hampshire’s iconic White Mountains in 1973, Adventure Ready Brands has always operated with a simple, unified goal: To inspire outdoor adventure, no matter the condition. With innovative products from the organized-by-injury Adventure Medical Kits to the category-leading After Bite insect sting treatment, Adventure Ready Brands has–and continues–to make good on that promise.