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Rumpl Strengthens Leadership Team with New Hires

rygr March 21, 2022

Blanket brand appoints Ellyn Craven vice president of finance and David Visnack vice president of product and marketing

PORTLAND, Ore. (March 21, 2022) Rumpl, the category leader in premium, technical blankets, announces the hiring of David Visnack as vice president of product and marketing and Ellyn Craven as vice president of finance. These additions round out Rumpl’s leadership team as the brand enters a period of key growth.

Visnack will join the Rumpl team effective today, bringing over 20 years of product and marketing experience to help guide Rumpl’s long-term go-to-market strategy. Visnack most recently served as chief marketing officer for hydration brand Silipint. Visnack was previously vice president of product across Helen of Troy’s brand portfolio, having served as vice president of marketing, product and e-commerce at Hydro Flask, prior to its 2016 acquisition by Helen of Troy.

“Rumpl is one of the most eye-catching brands in the outdoor and lifestyle categories. We are on a tear. The brand has caught the eye of a lot of people with its creative designs, brand and artist partnerships, and innovations in the material space,” says Visnack. “I’m thrilled to join Wylie [Robinson, Rumpl’s founder and CEO] and the rest of his talented team to push this category leader forward and create blankets and experiences people fall in love with.”

Along with Visnack, Ellyn Craven joins the Rumpl leadership team as vice president of finance. Craven brings more than two decades of finance experience to Rumpl. Nearly half of that comes from her time at Hydro Flask, where she was responsible for global financial reporting, budgeting and forecasting. Notably, she stewarded the financial operations of the consumer goods brand during the successful acquisition by Helen of Troy.

“David and Ellyn bring a tremendous amount of experience to Rumpl. They will be crucial in Rumpl’s growth, and we couldn’t be luckier to have the two of them join our team during this pivotal time. Both David and Ellyn provide a level of expertise in their respective divisions that will allow Rumpl to scale and grow sustainably. I am thrilled to have them join our leadership team,” says Wylie Robinson, founder and CEO of Rumpl.

For more information on Rumpl, please contact Senior Account Manager Ethan Peck at

About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go … or when you don’t go anywhere.

About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales.


Rumpl Contact:

Ethan Peck