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icebreaker Appoints Noah Bryan as General Manager of North America (Copy)

rygr March 15, 2022

The executive appointment reinforces icebreaker’s commitment to grow its presence in North America

Photo courtesy icebreaker

DENVER (March 15, 2022) — New Zealand-born natural performance apparel company, icebreaker, recently appointed Noah Bryan as general manager of its fastest-growing region, North America.

Bryan is a well-established leader in the outdoor industry who brings a wealth of experience to the icebreaker global leadership team. Most recently, he worked as the senior business development manager for sports and outdoors at Amazon where he led business development for the sports and outdoors category with a focus on product selection and brand strategy. Prior to Amazon, Bryan founded the outdoor apparel brand Core Concepts, which sold direct-to-consumer and to more than 100 specialty outdoor retailers nationwide.

“icebreaker is a brand that is built around people, provenance and product. The brand’s natural approach to performance apparel ensures the best product for athletes and enthusiasts across a broad range of activities,” says Bryan. “More importantly, their mission to deliver that product with the smallest environmental footprint is incredibly important and inspiring. Those foundational strengths create a tremendous opportunity to introduce the brand to an even broader range of consumers in North America.”

 “At icebreaker, we work to create a culture of integrity and transparency with people who value spending time in nature and purpose-driven brands,” says icebreaker President Jan Van Mossevelde. “Noah is a proven leader and strategic thinker with an impressive track record of driving results and growth in the outdoor space, and we are thrilled to welcome him to the team.”

Bryan is an avid traveler and enjoys spending time with his family in the outdoors.

For more information on icebreaker, please contact Senior Account Manager Ethan Peck at

About icebreaker: Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come. icebreaker is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms.

About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales.

Contact: Ethan Peck