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Magma Products, rygr Cook Up Public Relations, Affiliate Marketing Partnership

rygr October 6, 2021

U.S.-based maker of high-end outdoor cooking products partners with active lifestyle media agency

Lakewood, Calif. (Oct. 6, 2021) — Magma Products, a leading manufacturer of durable, confidence-inspiring marine and RV/outdoor cooking products, announces it has retained active lifestyle agency, rygr, as its integrated marketing partner. The agency will support Magma Products across earned media and affiliate marketing services in North America as the brand launches a premium outdoor cooking system built to create elevated meals while RVing, tailgating, and boating in late 2021.

Founded in 1976, Magma Products is best known for its stainless steel kettle and rectangular grills, bait tables, and cooking accessories favored by discerning boaters and outdoor enthusiasts across the world.

“In rygr we’ve found a partner that understands our consumer and brings a breadth and depth of experience to really drive our marketing mix as we prepare for sales and category growth. Our earned media and affiliate marketing strategies will position Magma well to continue capitalizing on an expanding outdoor market and support our wholesale and direct-to-consumer sales,” says Magma Products VP of Sales and Marketing Alison Garcia.

Magma’s 2021 collection of reliable, high-performing grilling products is available online at and through retailers across the United States, including West Marine.

Magma Products joins rygr’s portfolio of integrated public relations and affiliate clients, which includes Body Glove, Lectric eBikes, Rumpl, and Salomon.

“There is no brand better regarded for beautiful, functional and durable marine and outdoor grills and accessories than Magma. Since 2019 we’ve found a great deal of success in integrating a full-funnel affiliate approach with our media relations clients and Magma is a fantastic addition to our roster. We’re very excited to begin exposing Magma to a broader audience of outdoor chefs and gourmets using traditional and commerce-driven tactics,” says rygr General Manager Brian Holcombe.

For more information on Magma Products, contact Account Manager Chris Hong at

About Magma Products: Magma has been producing high-quality marine and outdoor grills, bait tables, cookware and more for over 45 years. . All of our products are made with the highest quality craftsmanship and components, designed to withstand the toughest marine and outdoor

About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales.

Contact: Chris Hong
970-924-0704 ext. 2103