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Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models

rygr April 11, 2021

Comprehensive sleep tracking analysis and new minimalistic design with a titanium bezel comes to the latest Suunto 7 and built-in turn by turn navigation and 170 hours of GPS recording capacity comes to the latest Suunto 9


HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award- winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels and turn-by-turn navigation powered by komoot, and the Suunto 7 receives a significant software update, integrating in-depth sleep tracking

analysis, body resources management and immediate heart rate feedback visibility. The all-new Suunto 9 now provides up to 170 hours of GPS sports tracking in ‘Tour’ mode and is tested against United States Military standards, [MIL-STD-810], ensuring durability in all conditions.

“As a brand, we believe it’s crucial to develop healthy sleep habits for optimal athletic performance and recovery, maintaining consistent daily energy levels and establishing long-term positive sleep cycles,” says Heikki Norta, Suunto’s President. “The upgraded Suunto 7 Titanium model reflects our emphasis on the importance of sleep by providing a wearable that is comfortable on the wrist 24/7, and features all the tracking tools and analysis needed to develop positive sleep habits.”

The all-new Suunto 7 Titanium builds upon Suunto’s versatile sports expertise as well as features that have made the Suunto 7 an industry- leading wearable, including a ultra-bright OLED touch display, more than 70 sport modes and helpful smartwatch features from Wear OS by GoogleTM that provides access to thousands of apps via Google Play.

New upgrades include:

  • Comprehensive sleep data and analysis with three new watch tiles for tracking sleep duration

    and stages, managing body resources and real-time access to heart rate feedback. The new sleep tracking tools will be available for all Suunto 7 watches via a software update and further sleep analysis is available on the Suunto app

  • Titanium bezel with new minimalistic geometry

  • Turn by turn navigation powered by komoot, one of the leading route planning tools in the

    industry, with alerts to assure users don’t miss a turn

  • Ultra-soft microfiber textile strap included that flexes perfectly around the wrist for a

    comfortable, breathable, and secure fit

  • Two color variants, inspired by natural colors and matte surfaces derived from nature: Matte

Black Titanium and Stone Gray Titanium

The all-new Suunto 9 Baro Titanium is a premium upgrade of the brand’s flagship sports watch, the Suunto 9, designed for the most demanding outdoor sports and adventures. Highlighted features include, an intelligent GPS system for optimal battery management, comprehensive weather tracking features and 80+ pre-built sport modes including hiking, skiing and mountain biking with customizable screens providing unlimited options for in-activity views.

New upgrades include:

  • Up to 170 hours of GPS battery life in Tour Mode

  • Point of interest navigation, save a target location on the go with the watch or beforehand in

    the Suunto app and navigate seamlessly to the destination

  • New minimalistic geometry with a titanium bezel making the watch the lightest in the Suunto 9

    range, while maintaining extreme durability

  • Turn by turn navigation powered by komoot, one of the leading route planning tools in the

    industry, with alerts to assure users don’t miss a turn

  • Tested against United States military standards, [MIL-STD-810]

  • Abrasion resistant textile straps in two sizes included, capable of long exposure to sun and


  • Two color variants, inspired by natural colors and matte surfaces derived from nature: Granite

Blue Titanium, Charcoal Black Titanium

Also, three new silicone straps with handy pin enclosures and matching colors with the new Suunto 7 Titanium and Suunto 9 Baro Titanium will be available for purchase in May.

The new models of the Suunto 7 Titanium and Suunto 9 Baro Titanium are available for purchase at and select retail partners.

Link to press images:
For more information, please contact Rob Steffens,

About Suunto: We stand for adventure. Pioneering exploration has been in our DNA since 1936, when Finnish orienteer Tuomas Vohlonen set out to create a more accurate compass, and subsequently invented a new method for manufacturing liquid-filled compasses. Today Suunto is at the forefront of design and innovation for sports watches, dive computers and instruments used by adventurers all over the globe.

Eighty-five years removed from our founding, we are proud that Suunto products can take a beating, but are also designed with an everyday aesthetic that reflects our Nordic identity. Suunto’s headquarters and factory are still in Finland. We are part of Amer Sports along with sister brands Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

Suunto U.S. Contact:

Rob Steffens 970-924-0704 ext: 103

Suunto Global Contact:

Martin Österberg +358 45 217 1400