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Orvis Partners with Hell’s Bay Boatworks to Launch Special Edition Skiff

rygr January 27, 2021

Industry-leading brands collaborate in the support of conservation initiatives

Courtesy Orvis

Courtesy Orvis

MANCHESTER, Vt. (Jan. 27, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, and Hell’s Bay Boatworks, the renowned Florida-based boat maker, announce the launch of a new special edition skiff package that benefits Florida fisheries. The brands collaborated to design the Orvis Edition Package, which can be added to any of Hell’s Bay Boatworks Skiffs, and features unique color accents, upgraded components and an Orvis Helios 3 Rod package. Additionally, every purchase of the Orvis Edition Package includes a donation to select conservation partners that are working to promote clean water and protect Florida’s fisheries.

“I have long admired the unique work and craftsmanship of Hell’s Bay Boatworks and collaborating on this project with them was a dream come true,” says Orvis President Simon Perkins. “This partnership not only signifies a common love for getting out on the water, but a passion for craft and attention to detail that when combined create incredible experiences. Orvis and Hell’s Bay Boatworks’ shared commitment to the natural world and desire to promote conservation of our coastal waterways further reinforces the natural fit of the partnership and mutual dedication to protect what we love.”

Design work for the project started in 2020 with Hell’s Bay Boatwork’s Captain Chris Peterson and Orvis President Simon Perkins collaborating on design details and components. The design takes style cues from Orvis brand and product logos and features high-end components such as full carbon decks and SeaDek traction. The collaborative upgrade package will be available for five of Hell’s Bay Boatworks’ popular and revolutionary flats boats, and also includes an Orvis Helios 3 Rod, an Orvis Mirage Reel and an Orvis Boat Bag.

Courtesy Orvis

Courtesy Orvis

Conservation is at the core of the partnership between Orvis and Hell’s Bay Boatworks. For every special edition skiff sold, the brands will donate $500 to non-profit partners Captains for Clean Water or the Bonefish and Tarpon Trust.

“Hell’s Bay Boatworks and Orvis are both entrenched in the fight for healthy fisheries and clean water. We are excited to announce our partnership to create a skiff that exemplifies that effort and speaks to our mutual commitment to providing best-in-class products for our customers,” says Captain Chris Peterson of Hell’s Bay Boatworks.

For more information and pricing on the Orvis Edition Skiff Packages, please visit, or reach out to Michael Gregor at

Please direct Orvis media inquiries to Account Manager Madeline Fones at

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

About Hell’s Bay Boatworks: Hell’s Bay Boatworks was formed by renowned Florida fishing guide Flip Pallot, along with visionary boat designer Chris Morejohn with a goal to build the finest fishing boats that would revolutionize the shallow water fishing industry. Today, Hell’s Bay Boatworks is led by a team of dedicated fishermen, outdoorsmen and adventurers that are passionate about protecting the environment and creating world class, custom, made-to-order skiffs.

Contact: Madeline Fones
d: 970-924-0704 ext. 2111

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