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Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales

rygr October 14, 2020

Technical Norwegian apparel brand looks to expand growth and sales support throughout territories with new independent sales group partnerships

BOULDER, Colo. (Oct. 14, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience working with outdoor brands to the Norrøna sales team and will aid the brand in continuing to grow awareness throughout the region. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.

“Ian Decker brings an abundance of industry experience and key relationships to our team, which will be pivotal to our growth as we continue to develop the Norrøna brand throughout one of the most important markets in the U.S.,” says Norrøna U.S. sales manager Adam Chamberlain. “As we head into the Winter 21/22 buying season, we are thrilled to have Kyle and Ian on board to facilitate new brand connections with specialty retailers, and to continue supporting our current network partners throughout the region.”

Black Dog Sales Group is an independent sales group based in Denver, Colorado that will manage specialty retailer relationships within the Rockies and Intermountain West. Black Dog Sales Group is owned and operated by Ian Decker, who has spent the last few decades developing innovative sales strategies for industry leading brands such as Helly Hansen, K2, Altra Footwear, Marmot and Arc’teryx Equipment. Decker’s extensive experience nurturing relationships with specialty retailers across the Rockies and with outdoor and snow sports industry brands make him an ideal partner for Norrøna.

“I have long admired the craftsmanship, performance and functional design that Norrøna brings to its products,” says Black Dog Sales Group founder and principal, Ian Decker. “I believe that the collections speak to the American consumer looking for long-lasting, high performance and sustainable products to help them get outside comfortably. There is a lot of opportunity for the brand throughout the region, and I look forward to being a part of its growth trajectory.”

For additional information on retail sales within the U.S., please reach out to the appropriate sales representative listed below:

–        Rocky Mountains, Intermountain West – Ian Decker at

–        Pacific Northwest – Kyle Hadersberger at

–        Northeast, Midwest and Key Accounts – U.S. Sales Manager, Adam Chamberlain at

Please direct media inquiries to Account Manager Madeline Fones at

About Norrøna: Norrøna is a values-driven, family-owned, outdoors brand based in Oslo, Norway. In 1929, Jørgen Jørgensen founded the company to craft the best outdoor gear and apparel for the wonderfully diverse geography and extreme weather conditions of Norway. Norrøna has sought to continually redefine the promise of function, quality and finish in the outdoors for 90 years. Today, Norrøna continues to strive towards this definition of excellence, while also driving solutions to the environmental crisis through bold sustainability goals. For more information visit

Contact: Madeline Fones
970-924-0704 ext. 111