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Dakine Launches Ohana Means Family, A Give-Back Campaign in Support of Students and Education

rygr July 7, 2020


LOS ANGELES (July 7, 2020) — Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused by the coronavirus pandemic. To participate in the contest, individuals are encouraged to nominate elementary, middle school, high school, college or trade school classrooms in their community that have shown communal resilience over the past few months. Dakine will select 100 classrooms and giveaway 3,000 backpacks across the U.S. in time for the upcoming school year.

“Community has always been a pillar for Dakine. With schools being closed and communities unable to come together in traditional ways, the economic divide in the U.S. has become more apparent than ever. Students and their families faced significant adversity and learning challenges while teachers have been forced to adapt on the fly. We’re inspired by those who found creative solutions to keep the education process moving forward during these unprecedented times,” says Pam Levine, SVP for Dakine.

To nominate a classroom, a video (30 seconds or less) must be shared on one’s Instagram feed, telling the story of a teacher, classmate, student or administrator who inspired, or helped someone overcome remote learning challenges or positively impacted a classroom during the global pandemic. The post must include the hashtag #DakineOhanaContest and tag @Dakine. To finalize the nomination, applicants must submit the contest form on with a link to one’s Instagram handle.

“Ohana is a Hawaiian word meaning family, community and unconditional love. Born in Hawaii over 40 years ago, the Dakine Ohana has always been at the heart of everything we do and our products have always played a key supportive role in students’ back to school season,” adds Levine. “We want to bring to light great community stories and support students getting back on their feet this upcoming school season, whether it is in person or remotely. If we can bring a good day to the educators, students, parents and leaders who have inspired us and others through this difficult time, that’s what counts.”

Contest nominations will be accepted beginning at 12:00 a.m. Pacific Daylight Time (“PDT”) on July 7, 2020 and the contest ends at 11:59 p.m. PDT July 31, 2020. Winners will be announced the week of August 10, 2020. For more details or to nominate a classroom, please visit, For more information about Dakine and the Ohana Means Family campaign, please contact Account Manager Katie Hostetler at

About Dakine: Founded in Hawaii in 1979, Dakine creates trusted packs and bags, accessories, apparel, and outerwear for people who love to surf, snowboard, mountain bike, ski, windsurf, kiteboard and travel. For more information, please visit

Contact: Katie Hostetler
970-924-0704 ext. 108