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Primus and Brunton Expand Sales Team With Three New Agencies

rygr May 5, 2020

Sales agencies in the Pacific Northwest, Eastern Canada and Western Canada signed to grow North American representation


LOUISVILLE, Colo. (May 5, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including sales, service and customer relationships in North America.

 Primus and Brunton have seen steady growth in market share in the North American landscape, leading to increased demand from specialty retail across new and existing regions. Retaining Seattle-based Alta Group, Inc. in the Pacific Northwest region of the U.S. will provide focused attention to accounts in Alaska, Idaho, Montana, Oregon and Washington, while a change from one agency in Canada to two new agencies will provide increased coverage and support from border to border.

 Serving eastern Canada, Agence Quartier Général Inc. will cover Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. The western territory overseen by Tandem West Ltd., will include coverage of British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut.

 “Adding the Alta Group to our sales team to provide dedicated support in the Pacific Northwest region is directly connected to our growth in the continental U.S.” says Chris Clark, director of sales and marketing for Primus and Brunton. “Additionally, we made the decision to change our sales force representation in Canada to two new agencies that are respected and trusted in the outdoor active retail space,” adds Clark. “Our previous Canadian agency supported our brands over the last decade and we wish them well, but as we move forward, we want to emphasize our top priority of maintaining strong relationships between our brand and retailers.”

 All three of the new agencies were carefully selected with regard to proven track records, complementary brand portfolios, and enthusiasm to deliver best-in-class gear in the outdoor industry.

 “We are excited to welcome these new agencies to the Primus and Brunton family and know that they will serve our brands well with their talented and driven sales teams,” says Clark. “As individuals who live and breathe the outdoor lifestyle and are passionate about the outdoor activities we serve, they are a perfect fit to represent our namesake in their territories.”

 For more information on these agencies and their territories, please contact the Alta Group Principal Dave Haavik at, Agence Quartier Général Principal Yannick Raymond at, and Tandem West Principal Gordon Chin at

 For more information on Primus or Brunton, please direct media inquiries to Account Manager Eric Hockman at

 About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit

 About Brunton: For over 125 years, Brunton has set the gold standard in precision equipment for outdoor enthusiasts and field-based professionals. In 1894, founder David W. Brunton patented and manufactured the original ‘Brunton’ in Colorado, which quickly became the top geological instrument in its class. Today, this heritage of reliability and precision lives on in the professional-grade transits and accessible outdoor tools for geoscientists, foresters, military, search & rescue, and backcountry navigators. Brunton Outdoor Inc. offices are based in Louisville, Colorado with manufacturing in Riverton, Wyoming. Brunton products are sold in more than 50 countries worldwide. For more information, please visit

Contact: Eric Hockman
970-924-0704 ext: 113